Hey Leadership in Land crew 👋 I just recorded a quick off-the-cuff video (inspired while out on a walk this morning) sharing some thoughts on change—both the expected and unexpected kinds that hit us as entrepreneurs. 🎥 Watch the full video here: https://vimeo.com/1100882275/4e813375d6?share=copy 🧠 What’s on My Mind Lately: - One of my key team members in financial planning is transitioning out… right before the Unconference and my Wyoming trip 🥴 - That’s forcing me to rethink priorities and scale back some initiatives I had planned (like hiring a new Facebook poster or lead manager). - At the same time, we’re digging deep into our mailing data—what’s working, what’s not, and how to get more ROI from each cycle. 💥 Major Data Takeaways: 📬 We mailed ~200,000 letters from Jan–Apr. Our target was 1 deal per 5,000 letters…👉 Reality: 1 out of 10,000 😩 Here’s what we uncovered: - Blind offers outperformed neutral and range letters across the board - Neutral letter response rates dropped significantly (as low as 0.15%) - Most appointments came from in-state owners—more than we expected - Owners with no recorded purchase date had a much higher response rate than those who bought in 2020–2022 - Residential vacant land made up 60%+ of successful appointments - Zoning classifications matter more than we used to think—miscellaneous and conservation zones were killing ROI We're adjusting accordingly: - Cutting out 2020–2022 ownership data - Narrowing zoning filters to only top-performing land types - Removing counties and data segments that don’t yield results 🧭 Why This Matters: Mailing is still our bread and butter—but the game has changed.To stay profitable, we can’t just “spray and pray” anymore. We have to be disciplined, data-driven, and open to pivoting—even when it's uncomfortable. 🙋‍♂️ What About You? I’d love to hear how you’re adjusting to changes in the land game: