Midweek in summer means your audience is either by the pool, in the car, or halfway through a vacation brain fog (or at least WISHING they were). So today’s tip is simple: Be active—but keep it light.Think beach time content: easy to engage with, fun to scroll, and low commitment. Here’s what that looks like: - Create a 1-question poll (e.g., “Which local ice cream spot wins?” 🍦) - Post a “Tag your favorite small biz that you have tried this summer” prompt - Ask for opinions: “What’s one local place you take out-of-town guests?” - Share a list of your summer favs and ask people to add theirs - Use IG Stories or LinkedIn polls with quick touch interactions This isn’t the time for long captions or hard sells. It’s time to meet your audience where they are—mentally and physically. People love to give their opinions and their suggestions so they can feel helpful and fun, so give them the space to show off what they know and what they like. Today’s challenge: Post one piece of content designed to be answered with a single tap or one-word reply. Give them space, but remind them you’re still here—helpful, human, and connected.

This week, we’ve covered how to stay in touch while your audience is on the move—from BBQs to beach chairs to scrolling in airport lounges. The big lesson? Summer isn’t a break from connection—it’s just a different rhythm. You’ve got tools: ✅ Passive content (stories, polls, visuals) ✅ Light follow-ups that feel personal, not pushy ✅ High-quality, scroll-stopping images ✅ Content that invites fun and interaction So today’s call to action is simple: 📌 Don’t disappear. Let everyone else slow down, you keep showing up with creativity, warmth, and intention. And if you only do one thing today? Drop one fun, lighthearted post that fits the season. A favorite local summer spot, a simple poll, a photo from your week. That’s enough. Stay in the mix. Be seen. Stay human. That’s how warm marketing works—year-round.

“When you give everything and expect nothing in return, only then will you be in a position to gain anything. When you love loving, you give because giving is getting. Giving is a gift unto itself, and when you realize this, you understand that you can’t network if you can’t love.”– Jarod Kintz Welcome to this week’s blog – we’re diving into how to integrate charity into your warm marketing... but first, we have to start with the right mindset. Warm marketing is giving. Giving of time, attention, creativity, listening, and sometimes money — but not for applause. When we show up in our communities, it’s not to be the hero. It’s to highlight someone else. Every post, every act of service, every conversation is a chance to shine a light outward. This week, we’ll talk about ways to support charities, nonprofits, and local causes — without putting yourself at the center of it. We’ll dig into strategy, but today isn’t about step-by-step tasks. It’s about alignment. You and I need to be on the same page first. We give without expecting anything in return. We feed off others’ success. We enrich our community without needing credit. Because true giving is the reward. Are you with me? This week we dive deeper into intentional charity now we have our minds right.

Let’s face it—every day is something. -National Selfie Day -National Cookie Day -Middle Child Day -World Mental Health Day -National Poetry Month -National Cheese Lover’s Day You name it, it exists. And while some people roll their eyes at these micro-holidays, you? You’re about to use them like a warm marketing ninja. Step 4: Use Meaningful or Fun Holidays to Reconnect with Intention No, I’m not saying you should send out “Happy Avocado Day” messages to your whole list every morning (please don’t). But once a week? Every other week? When something truly fun or personal pops up? That’s a golden chance to reconnect with: - A client who’s a poet and would love a shoutout on World Poetry Day - A middle child you helped buy a house (and they’ll get a laugh out of it) - Your favorite local baker on Cookie Day - A local mental health clinic during Mental Health Awareness Week - A dog-loving client on National Rescue Dog Day It’s the opposite of spam. It’s specific. It’s surprising. It sticks. So the next time you're tempted to hit "send" on another copy/paste Happy [Insert Holiday] email… DON'T. Ask yourself: Can I make this holiday relevant to someone I care about in my network? If the answer’s yes—then do it. But with heart. With purpose. And with value. Bonus Resource: Here’s a list of fun holidays to keep an eye on for warm outreach moments(Drop this into your calendar or CRM as reminders!): nationaldaycalendar.com

When you get that rejection from an ideal prospect, first of all—don’t panic or overreact. A no can sting, especially when you were convinced that the prospect was a perfect fit. But rather than spiral, let’s learn from the experience. The best entrepreneurs thrive in the rejection, they tweak the business, stay on track, but we are not going to do any massive overhauls after just a No or two. Let's learn, start by asking yourself analytical questions: - Why did they say no? (Hopefully, you asked them directly and professionally.) - Why did others say yes? What did you do differently with those clients? - Did you ask them enough qualifying questions about their business and their goals to know what they needed? And did you actively listen? - Was your communication clear and consistent? - Did you highlight your value in a way that aligned with their needs? Also, always follow up with a professional thank-you gesture—whether it’s a handwritten note, a thoughtful email, or a small token of appreciation. Just because they said no today doesn’t mean they won’t say yes tomorrow or know someone who really needs your services. Here are a few more strategies to consider: - Evaluate your offer: Was it structured in a way that made sense for that type of client? Do you need to diversify how you present value based on buyer persona? - Check your follow-up game: Are you giving space while still staying in their orbit? Strategic follow-ups with additional value (like helpful content or insights) can keep the door open. - Use rejections as refinement tools: Every no can sharpen your messaging, your targeting, and your systems. The key here is curiosity and patience over criticism. Curiosity keeps you open and evolving. Criticism shuts the door.