Midweek in summer means your audience is either by the pool, in the car, or halfway through a vacation brain fog (or at least WISHING they were).
So today’s tip is simple: Be active—but keep it light.Think beach time content: easy to engage with, fun to scroll, and low commitment.
Here’s what that looks like:
- Create a 1-question poll (e.g., “Which local ice cream spot wins?” 🍦)
- Post a “Tag your favorite small biz that you have tried this summer” prompt
- Ask for opinions: “What’s one local place you take out-of-town guests?”
- Share a list of your summer favs and ask people to add theirs
- Use IG Stories or LinkedIn polls with quick touch interactions
This isn’t the time for long captions or hard sells. It’s time to meet your audience where they are—mentally and physically. People love to give their opinions and their suggestions so they can feel helpful and fun, so give them the space to show off what they know and what they like.
Today’s challenge: Post one piece of content designed to be answered with a single tap or one-word reply.
Give them space, but remind them you’re still here—helpful, human, and connected.