May 29 • General discussion
Wait, That's a Thing?
Let’s face it—every day is something.
-National Selfie Day
-National Cookie Day
-Middle Child Day
-World Mental Health Day
-National Poetry Month
-National Cheese Lover’s Day
You name it, it exists.
And while some people roll their eyes at these micro-holidays, you? You’re about to use them like a warm marketing ninja.
Step 4: Use Meaningful or Fun Holidays to Reconnect with Intention
No, I’m not saying you should send out “Happy Avocado Day” messages to your whole list every morning (please don’t). But once a week? Every other week? When something truly fun or personal pops up?
That’s a golden chance to reconnect with:
- A client who’s a poet and would love a shoutout on World Poetry Day
- A middle child you helped buy a house (and they’ll get a laugh out of it)
- Your favorite local baker on Cookie Day
- A local mental health clinic during Mental Health Awareness Week
- A dog-loving client on National Rescue Dog Day
It’s the opposite of spam. It’s specific. It’s surprising. It sticks.
So the next time you're tempted to hit "send" on another copy/paste Happy [Insert Holiday] email… DON'T.
Ask yourself: Can I make this holiday relevant to someone I care about in my network? If the answer’s yes—then do it. But with heart. With purpose. And with value.
Bonus Resource: Here’s a list of fun holidays to keep an eye on for warm outreach moments(Drop this into your calendar or CRM as reminders!): nationaldaycalendar.com
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Wait, That's a Thing?
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