You don’t have to ask for a referral to grow your network. Sometimes, all you have to do is ask for an opinion. When you ask your audience for feedback—especially about local businesses—you’re doing 3 powerful things at once: Starting a conversation, Inviting them to tag or introduce their favorite local businesses, Opening the door to new relationships you didn’t even ask for. And it doesn’t have to be complicated. Here are 5 audience-driven post ideas that work: 1. “I’m looking for a great ___ business in the area. Who should I check out?” (E.g. coffee shop, chiropractor, gift store) ➡️ People tag their favorites. You follow, comment, connect. 2. “Guess the Business Spotlight!” Post a cropped image or fun fact about a business you recently visited. Ask your audience to guess who it is. ➡️ Builds buzz and curiosity around your business videos. 3. “Your Favorite Place to go this season ⬇️” Invite people to share lesser-known businesses they love. Bonus: ask why they love them. ➡️ Great way to learn who’s beloved in the community (and follow up with them!). 4. “If you could only eat at ONE local restaurant for a week—what would it be?” Fun + interactive. Encourages tagging restaurants and starting mini food debates. ➡️ Restaurant owners notice the love and reach out. 5. "We do a local business spotlight each week, who should be next?” Simple and direct. Create space for businesses to be named and lifted up. ➡️ Now you can be the one to follow, feature, or connect with them. Today’s Action Step: Pick one of the 5 prompts above. Post it to Facebook, Instagram Stories, or wherever your favorite social media platform. Respond to every tag. Say thank you. Start conversations. The more you listen, the more people invite you in. Remember, this is genuine, community-building outreach. And guess what happens when you’re always the one who listens first? Referrals follow.