May 20 • General discussion
It's Not Me, It's You
When you get that rejection from an ideal prospect, first of all—don’t panic or overreact. A no can sting, especially when you were convinced that the prospect was a perfect fit. But rather than spiral, let’s learn from the experience. The best entrepreneurs thrive in the rejection, they tweak the business, stay on track, but we are not going to do any massive overhauls after just a No or two.
Let's learn, start by asking yourself analytical questions:
- Why did they say no? (Hopefully, you asked them directly and professionally.)
- Why did others say yes? What did you do differently with those clients?
- Did you ask them enough qualifying questions about their business and their goals to know what they needed? And did you actively listen?
- Was your communication clear and consistent?
- Did you highlight your value in a way that aligned with their needs?
Also, always follow up with a professional thank-you gesture—whether it’s a handwritten note, a thoughtful email, or a small token of appreciation. Just because they said no today doesn’t mean they won’t say yes tomorrow or know someone who really needs your services.
Here are a few more strategies to consider:
- Evaluate your offer: Was it structured in a way that made sense for that type of client? Do you need to diversify how you present value based on buyer persona?
- Check your follow-up game: Are you giving space while still staying in their orbit? Strategic follow-ups with additional value (like helpful content or insights) can keep the door open.
- Use rejections as refinement tools: Every no can sharpen your messaging, your targeting, and your systems.
The key here is curiosity and patience over criticism. Curiosity keeps you open and evolving. Criticism shuts the door.
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It's Not Me, It's You
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