This feels illegal…but it doubled my PMU income 💸

I want to share a little pricing hack I’ve been using that quietly added thousands of dollars a month to my PMU business 💸

When you run ads, you’ll get people who message:“How much are brows?”

And that question is tricky…If you drop the full price right away, a cold lead can disappear before you ever get the chance to build value 🧠

On the East Coast (where I am), most women still need to discover powder brows first. They need to understand what it is, see results, feel comfortable with me, and then they’re ready to book 🤍

So here’s what I do now:

🔹 Leads from ads (cold)

When they ask the price, I give them a range

On the consult, I can:

Educate them 🎓
Show photos 📸
Answer questions ❓

Then I say:

“For you, the first session will be $599.”

🔹 Referrals & warm clients

When someone books from a referral or directly through my site (people who are already pre-sold 🙌), they see my regular price listed at $649 for the first session.

Same service. Same quality.But I’m acknowledging the difference between:

Someone who’s never heard of me (ad lead), and
Someone who already trusts me (referral / warm traffic).

I’ve slowly inched these numbers up over the last 3 months, and this tiny adjustment has added thousands of extra dollars per month without feeling salesy, pushy, or scammy 🥂

It all comes down to:

Building value first for cold leads
Letting your online/referral pricing reflect the demand you’ve worked hard to build 💅

If you’re staring at your own pricing and thinking,“I have no idea how to say this without scaring people off,”I’ve got you 🫶

Comment or Hit reply and type “PRICING” and I’ll send you the exact script I use when ad leads ask,

“How much are brows?”

…so you can copy it, tweak it, and start testing this in your own DMs.

💗Isabelle

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Permanent Profits

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Steady bookings & real profits for beginner to advanced PMU Artists