Howdy pricing people! As we wrap up 2025, I'm curious: What's one piece of pricing content that really landed for you this year? Could be a book, an article, a podcast, or even just an idea that you found and immediately had to share. Drop it in the comments. Would love to see what resonated across the community! I'll start: I love the concept of Value Literacy that I learned from @Mark Stiving. He defines Value literacy as the understanding of how buyers perceive value, evaluate tradeoffs, and decide what to pay. Highly recommend the full post to go deeper on the concept. I expect this to become even more important in 2026, especially as we enter the Credit Apocalypse. Look forward to seeing what you all recommend so I can load up my holiday reading list 🙂 Happy Holidays! Rob + John

Calling all pricing experts! Looking for help with user minimums. Here's the situation... Yesterday, I was talking to a pricing operator, and they have: 1. A Starter tier for individuals that costs about $75/user/mo 2. A Growth tier for teams that costs $95/user/mo with a 3-user minimum The primary differentiator between Starter and Growth is integrations and API calls which means prospects with more usage end up needing the Growth plan. Other than that there isn't much feature differentiation at all. The challenge is many prospects need Growth-level usage, but do not need 3 users. So the company ends up writing custom agreements for the Growth plan with 1-user, and generally does not see any PLG upgrades from Starter to Growth. Curious if anyone has any immediate thoughts based on past experience with user minimums. Is there a way they could use minimums better? Is there a better alternative to user minimums? Would love to hear your any perspective or experience others have had!