Hey team, after a lot of procrastination, I finally created my offer 🙂 I’d done this exercise last year, but revisiting it made one thing clear… it wasn’t great. This time, I rebuilt the offer with help from ChatGPT, and it surfaced a lot of ideas I genuinely hadn’t considered before. I’ve fully shifted my ICP to Architects running their own studios. They’re the easiest for me to work with and the people I actually enjoy doing business with. Builders are now my secondary ICP, which I’ll mainly target through messaging and content. Overall, it feels like I’ve hit a sweet spot. The offer is about 90% complete, and the rest will come from testing it. Right now, I’m revising my LinkedIn profile to match this ICP, then defining content pillars and getting started with posting. I haven’t built my outreach list yet, but that comes after the profile and content foundation are in place. After way too many weeks, it finally feels like things are clicking again 🚀 Looking forward to catching you all tonight (for me)!

Quick reminders to kick off the week: ✅ AMA this week - Weds (12/17) If you have questions you want covered, drop them in the comments here (best way so we can prep) or bring them live. 🚀 GSD Session - Fri (12/19) We’ll be co-working + getting stuff done together. Come with a heads down task and we’ll help you push it across the line. Let’s keep momentum rolling this week. Small wins count — especially this time of year. 💪🎄

Big or small, a win is a win — and they stack up. Every Friday, we’ll open space to celebrate progress, momentum, and anything you’re proud of from the week. And quick reminder: our GSD Co-Working Session is today at 12pm ET. If you want a focused block to knock out one meaningful task before the weekend, join us — no pressure, cameras optional. Drop your win in the comments — even if it feels tiny. (Consistency comes from small steps, not perfect weeks.) I’ll go first: My win: We hosted our first-ever AMA session this week — and it was awesome. Small group, great questions, real conversations, and it reinforced exactly why we’re building The Lab with all of you. Your turn — what moved forward for you this week? — Tom

Our first AMA was small — but honestly, that made it incredibly valuable. Huge thank you to Marion, Muhammad, and Lawrence for showing up, asking thoughtful questions, and being open about where you’re stuck and what you’re building. Sessions like this are where the foundation gets set, and they give Sam and me a clear picture of how to support you even better in the weeks ahead. What We Covered (Highlights) • Positioning & Outreach – Cold DMs land better when backed by visible authority – Voice notes and Loom videos help you stand out immediately – Stay consistent with content — credibility compounds – Reassess where your ideal clients actually spend time (LinkedIn vs. IG) • Consistency & Confidence – Dry spells usually mean the pipeline wasn’t maintained – Daily actions beat big sporadic pushes – Start with one reliable income driver before expanding – Momentum comes from small wins, not perfect plans • Systems & Organization – Tools matter far less than having a system you trust – Break work into goals → projects → tasks – Watch out for “organization procrastination” – Sharing the Getting Things Done (GTD) Framework - a simple visual that helps break every task into the next clear action, instead of letting things pile up. Replay + Resources - here’s the recording from AMA #1: Zoom Link: https://us06web.zoom.us/rec/share/z1fC2URWb08pbBfRSv5d4_RJpYLgK8dk1iJc2_n_ZGY87oMt0db6gfbH4S7pFCua.oM_7HTxiU2gUbq04 Passcode: ^d641Lh$ Action Items - a few things to work on or consider based on today’s AMA: • Muhammad — will post his 30-day goals for accountability • Marion — will share more about her LinkedIn approach • Everyone — try one new outreach format this week (voice note, Loom, or value-driven DM) • Optional — reflect on where your ideal clients actually spend time and adjust outreach accordingly What to Expect This Week • GTD framework/graphic (attached)

Hey everyone! 👋 Tomorrow we’re hosting our first LIVE AMA session, and we want to make sure it’s truly useful for you. Drop your questions below — anything you’re wrestling with right now: • Finding clients • Outreach that actually works • Positioning or niche decisions • Pricing or proposals • Confidence / mindset blocks • Roadblocks slowing you down Big or small — if it matters to you, it belongs in the AMA. 🔗 Zoom Link: https://us06web.zoom.us/j/87675094362?pwd=khHI5PIhRQJS6TLwV9Fx37rO2o2BYx.1 🔒 Passcode: 000767 It’s also added to the Skool Calendar — feel free to add it to your calendar so you don’t miss it. Excited for tomorrow!