Hey team, after a lot of procrastination, I finally created my offer 🙂 I’d done this exercise last year, but revisiting it made one thing clear… it wasn’t great. This time, I rebuilt the offer with help from ChatGPT, and it surfaced a lot of ideas I genuinely hadn’t considered before. I’ve fully shifted my ICP to Architects running their own studios. They’re the easiest for me to work with and the people I actually enjoy doing business with. Builders are now my secondary ICP, which I’ll mainly target through messaging and content. Overall, it feels like I’ve hit a sweet spot. The offer is about 90% complete, and the rest will come from testing it. Right now, I’m revising my LinkedIn profile to match this ICP, then defining content pillars and getting started with posting. I haven’t built my outreach list yet, but that comes after the profile and content foundation are in place. After way too many weeks, it finally feels like things are clicking again 🚀 Looking forward to catching you all tonight (for me)!

Quick reminders to kick off the week: ✅ AMA this week - Weds (12/17) If you have questions you want covered, drop them in the comments here (best way so we can prep) or bring them live. 🚀 GSD Session - Fri (12/19) We’ll be co-working + getting stuff done together. Come with a heads down task and we’ll help you push it across the line. Let’s keep momentum rolling this week. Small wins count — especially this time of year. 💪🎄

Hope everyone’s week is off to a great start! Couple things to keep on your radar: 💬 AMA Today at 1 PM EST We’re live this afternoon. If you’ve got questions you want covered, you can absolutely bring them to the call…but if you already know what you want help with, drop a comment here. It gives us a little time to prep and make the session more valuable for everyone. 🚀 GSD Session — Friday at 12 PM EST Another focused work session to close out the week strong. Bring whatever you’re working on and let’s keep stacking small wins. ⭐ Member Spotlight (coming soon) We’re aiming for a session to feature founding members who are building cool things, looking for some guidance, but making progress in their niche. If you’re interested in being featured, send me a DM 🙋‍♂️🙋‍♀️ A Spotlight would cover things like: - What you’re building - What’s working / what’s still messy - A challenge you want group feedback on - A behind-the-scenes look at your process Super casual — just a chance for the group to get to know you and support your journey. 🎄 Holiday Season Setbacks This time of year gets busy fast. If you stay consistent — even in small ways — you’ll separate yourself from 90% of freelancers who disappear until January 2026. We’re here to help you keep that momentum going. See you all this afternoon!

Hey team, just got back to my desk after a few days of bed rest, thanks to a viral fever. Anyway, here are my goals until the new year. Still gaining clarity, but this is where I’m at: 1. Dial in my prospecting. I’ve jumped between too many outreach methods in the past. I’m narrowing down to just two: Upwork + LinkedIn. Plan: Spend 1–2 focused hours daily. (Earlier, I tried tracking posts/comments/proposals, but that didn’t work for me.) 2. Fix the “high-energy start, quick slump” loop. To counter the pattern, I’ll spend 1 hour daily learning and engaging in the community. 3. Refresh my offer. I built my offer and did the research almost a year ago, and it’s basically collecting dust. Before January, I’ll revise everything and adjust it for the coming year. 4. Build a real system for habits + business. I’m not fully sure what the “system” should look like yet, so maybe we can unpack this during the AMA call this week. That's all for now🚀

Out of the 6 core services that I offer, I have officially finished 2 of the consultation presentations that I will be presenting to potential clients inquiring about these services. I have also posted the first official 'ad' promoting the 2 related services that I offer, and can I just tell you, those two presentations alone were completely daunting when starting from scratch. I was completely intimidated by where I should even begin to present these services, but I knew that I needed a visual, detailed and solid roadmap of how I would begin to sell the services when I do get a call, inquiring for the services, so ✔️✔️ and ✔️ It's been a good start to the week, I've divy'd up my time between my client, and the development of my content for the services that I have defined, hoping I can keep up the pace throughout the week!