I want to share a little pricing hack I’ve been using that quietly added thousands of dollars a month to my PMU business 💸 When you run ads, you’ll get people who message:“How much are brows?” And that question is tricky…If you drop the full price right away, a cold lead can disappear before you ever get the chance to build value 🧠 On the East Coast (where I am), most women still need to discover powder brows first. They need to understand what it is, see results, feel comfortable with me, and then they’re ready to book 🤍 So here’s what I do now: 🔹 Leads from ads (cold) When they ask the price, I give them a range On the consult, I can: - Educate them 🎓 - Show photos 📸 - Answer questions ❓ Then I say: “For you, the first session will be $599.” 🔹 Referrals & warm clients When someone books from a referral or directly through my site (people who are already pre-sold 🙌), they see my regular price listed at $649 for the first session. Same service. Same quality.But I’m acknowledging the difference between: - Someone who’s never heard of me (ad lead), and - Someone who already trusts me (referral / warm traffic). I’ve slowly inched these numbers up over the last 3 months, and this tiny adjustment has added thousands of extra dollars per month without feeling salesy, pushy, or scammy 🥂 It all comes down to: - Building value first for cold leads - Letting your online/referral pricing reflect the demand you’ve worked hard to build 💅 If you’re staring at your own pricing and thinking,“I have no idea how to say this without scaring people off,”I’ve got you 🫶 Comment or Hit reply and type “PRICING” and I’ll send you the exact script I use when ad leads ask, “How much are brows?” …so you can copy it, tweak it, and start testing this in your own DMs. 💗Isabelle

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🔥 In all my experience running ads, I’ve never seen one perform like this. Let me break it down super simple 👇 💸 I spend $900/month on ads. So far, I’ve only spent $258 on this particular ad… ➡️ That $258 brought me 77 women interested in Powder Brows — who all gave me their name, phone, and email. (That’s just $3.36 per lead — an industry low! 🏆) 📅 Out of those 77, 5 have already booked appointments. So… I spent $258 and made over $2,500 in brow services. And the craziest part? I still have $600 left to spend this month — plus next month, and the one after that! 👉 Bottom line: if you’re not running ads yet, you’re literally leaving money on the table. Comment “BOOKINGS” below and I’ll send you the exact video that’s getting me these results. 🚀

💡 Comment your stage below—no wrong answers! 1️⃣ Still learning the ropes 2️⃣ Just starting to run ads 3️⃣ Facing struggles while running them 4️⃣ Holding back from starting I built this community + my resources so you can go from stuck → running ads in just a few days. You’ll learn as you go, and you can post your questions here anytime. This is a space for you to get answers, ideas, and encouragement 💕