Hey AEO Leaders! 🙌 First off, thank you all for the incredible support and well-wishes—I'm on the road to full recovery and taking it easy this week (no live calls 🙏). Your feedback on resources has been heard loud and clear. 👉This Month - We will be reorganizing all AEO materials into a streamlined bullet-point blueprint based on your suggestions: - Consolidated step-by-step guides with class/recording links - Clear SOPs, glossary, and tool lists (free to advanced) - Detailed actions, examples, visuals, and hands-on exercises - Tailored routes for agencies, personal brands, local, and ecommerce - Real implementation success stories AEO is a challenging topic with a fast-changing landscape, but we're always committed to fundamentals and long-term strategies. This will guide you better on your journey—watch for the updated blueprint soon! Grateful for this community. Let's keep an eye for what's coming on AEO. 🚀Julian

First, hello! Long time, no talk. Sorry I've been absent from the AEO group. @Julian Lopez took over (and crushed it) and I went off and did other things. Second, I owe y'all a huge apology. We launched this cohort to help us gather data, test, and figure out what the hell this AEO thing is. Everyone who joined signed up as a pioneer and put their faith and trust in us. THANK YOU!! Quick detour: For those of you who don't know. I'm dealing with some health issues and have been winding down my involvement in extracurricular activities (like starting new businesses). Because of that: I needed to find someone to partner with on the AEO front who could take the lead in building the company from a day-to-day perspective. I just don't have it in me right now. Good news: I found them!! Molly Pittman and Ezra Firestone of Smart Marketer were actually looking to launch an AEO service and so the timing was perfect. They're absorbing us into their company and taking the reigns from here. This lets me and Julian stay active in the "mad scientist" roles and brings in other grownups who want to actually run a business. It also brings us the financing, staff, and infrastructure necessary to really launch something meaningful. The reason I'm telling you this... I really, really screwed up. Here's how it happened (from my perspective): - My decades long health journey comes to a crossroads and I realize I need to buckle down and focus on getting well. - I pull the plug on everything other than Pareto (my main business). If I can't sell it, I just wind it down or give my share of the equity back. The only thing I can't let bring myself to let go of is AEO. - I post to Facebook in a desperate plea to find someone who can help take over AEO while still allowing me to stay involved. The response is overwhelming! Some massive names reach out and exciting conversations ensue. - I settle on Smart Marketer. They're an obvious choice and I've admired Molly for years and years. I'm so excited and also nervous because we need to move FAST! - We decide on what me and @Julian Lopez have known for a while: We have enough data. We just need to pull the trigger and go for it. We all agree we're going to bring on ten "test" clients for an initial phase of testing. - We pull together an application form. Smart Marketer goes to fire it off to their list and I go post it to my socials.

We landed our first Aeo client! Have 10 more appointments from our Webianr last week to sell more

Today was a great actionable session around different challenges of the AEO process, like? - How do I judge if an AEO implementation is properly deployed? (If I'm non-technical) R: In this tye of work it -used to be the case- that you should have to dominate the discipline to be able to judge, but now we're able to become -not experts- but knowledgeable about something so technical as AEO/AI by asking the right questions to an AI Chatbot, by feeding the code into an assistant and getting directions or advice on the details, so think from a checklist perspective: 1-keyword targeting 2-robots.txt 3-schema markup... you can hire somebody to perform the and have AI validate the implementations with a bit of curiosity and patience. - What to work on first, second, after? R: I'd say from recent experiences that every AEO project has to account, review or maintain a proper indexability layer, make sure that the technicals are sound and that there's no new issues, as these things live under the hood is easy to pass them by, but a PAGESPEED performance can limit your website's performance massively for AI bots and Google, so never forget your technicals/Indexability. - Is advice like this valuable? I'm able to translate this to Claude skill and get it done for me? R: Might be and might not be, These specific set of recommendations are good ones since they aggregate things that've seen in more than one location or voice and that I've done my research about, BUT not all advice is to be followed or applicable to every client or even currently supported, so take them with a grain of salt and if you think that some changes might be risky do your own research and come with your own conclusions to avoid any unpleasant result. ...And once you've validated that these things work, by all means: Delegate to AI 💯. Shout out to one of our most active members @Leonardo Habegger @Ron Nedd @Patty Dominguez for sparking this conversation on our Private Coaching Calls

Let's check out what a brand is in the age of AI, how to engineer an entity and work towards the golden trophy of visibility and recognition: Notability 🏆