I’m running lead form campaigns in the US and noticing very low results despite some spend. - Ad set 1 (Broad targeting): $8 spent → 60 impressions → 59 reach → 0 leads - Ad set 2 (180D Website retargeting): $12 spent → 107 impressions → 71 reach → 0 leads Both are active and set to optimize for leads, but impressions and results are way too low compared to spend. Has anyone faced this before? Any advice on what might be causing the low delivery?Possible issues I’m thinking: - Audience size / targeting setup - Creative not getting approved by the algo yet - Optimization event mismatch

I am very fortunate to be in this side of the table because it wasn’t always like this. I built a marketing company and year 2 I had to jump ship before I sank it out of bad decision after bad decision. I created a recruitment company and again. I was impatient and couldn’t be bothered waiting 12 months to see the 6 month results. Leaders become destructive when they get bored. I’ve now built a portfolio company that is now growing the roots it needs to be able to scale with my clients. It’s fucking awesome. However here is what I’ve learned in $2M in sales for clinets, having 6 clients hit 6 figures and 2 companies at 7 figures. This is what I’ve learned: Marketing People Sales Revenue Something crazy Is the foundation of understanding business. They all link. If you have an issue with sales it affects revenue , however it probably isn’t a sales issue it might be a marketing issue or an offer issue. I’ve broken down offers and equations. I’m telling you , your business is never usually what you think. Which is why I offer free audits because I don’t know if I can actually help or see if they qualify for what we do… Anyway. This is a great way to start a Monday. If you want your free audit , dm or comment “ audit “ and we can schedule a call ✊🏼 Pro tip: Boring is good