Scaling ads profitably feels harder than it should… anyone else?
Quick question for people actively running ads here. Do you ever feel like traffic and clicks aren’t the real problem, but turning that traffic into consistent profit is where things get messy? I see a lot of people talk about creatives, tracking, and scaling, but conversions, funnels, and post-click experience seem to be where margins quietly die. For those already profitable, what made the biggest difference for you, better data, better offers, or better pages? Would love to hear different perspectives.