I’m running lead form campaigns in the US and noticing very low results despite some spend.
- Ad set 1 (Broad targeting): $8 spent → 60 impressions → 59 reach → 0 leads
- Ad set 2 (180D Website retargeting): $12 spent → 107 impressions → 71 reach → 0 leads
Both are active and set to optimize for leads, but impressions and results are way too low compared to spend.
Has anyone faced this before? Any advice on what might be causing the low delivery?Possible issues I’m thinking:
- Audience size / targeting setup
- Creative not getting approved by the algo yet
- Optimization event mismatch