Dropped CPL — from $387 to $85 in 3 Days.
Quick win to share I took on a new client 2 weeks ago in a high-ticket niche. The campaigns were running, spending $200/day and getting clicks in the 100s, but the CPL was sitting at $387—way too high to make the numbers work. I audited the funnel, spotted some gaps, and decided to fix them. It wasn't a big overhaul. I made one tweak on the landing page, refined the ad copies, fixed the campaign structure, and got the creatives right. That's it. Within 3 days of publishing the 1st campaign, CPL went from $387 down to $85. That's 78% down in 3 days. Already 3 appointments booked with 2 more leads still in follow-up. Most of the time, the budget isn't the problem. The setup is.