If you joined our lovely free group (Thanks for joining) but the content feels: Too gentle Too beginner or basic And you're wondering what comes next It's coming in January for Premium and VIP members of Storyteller Lab. One 90 minute training, One 2 hour Q/A each week for 8 - 10 weeks. Get full access for $57/month Have questions? DM me for more details.

Here’s the thing about running ads. Authors fall in love with their creatives. We all do. I ALWAYS have a favorite. The dramatic cover, the moody aesthetic, the “this is SO my book” vibe… But the market doesn’t care what we think looks amazing. The market decides what converts. I’ve seen stunning art underperform, I have seen the image I took FOREVER to create flop, and the simplest, least “special” creative outperform everything by a mile. That’s why testing isn’t optional, it protects you from your own bias. One creative is an opinion. Depending on spend, 3 - 10 creatives is data. How many creatives are testing at one time?

Hello Authors and Creative professionals! What ONE THING have you found the most helpful in here so far? I find the positive reactions of our content so far fueling me to provide more helpful content. So please let me know! This is our community. Not mine. Not Mal's. But yours too! So let's make it great!

Today is Tuesday and I'm excited we are getting close to our coffee chat! I'm reflecting on, I'm happy and grateful for all of you here! If profit increased in your business each month, what would that feel like for you. Type it out as if it's already happened. And as if you already have it. Can you feel it? How does it make you feel? Try this every day and carry that feeling with you as you write and as you work on ads. If you know your ads are going to work, you dint give up. You keep going until you find the winning combination. So let's go for it!

This is the beginning of a week of opportunity and growth! Let's celebrate in the comments with GIFs. Show me your best as we'll be driving about 5 hours round trip today!