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6d • Facebook Ads
Your Favorite Creative Might Be the One That Flops
Here’s the thing about running ads.
Authors fall in love with their creatives.
We all do. I ALWAYS have a favorite.
The dramatic cover, the moody aesthetic, the “this is SO my book” vibe…
But the market doesn’t care what we think looks amazing.
The market decides what converts.
I’ve seen stunning art underperform, I have seen the image I took FOREVER to create flop, and the simplest, least “special” creative outperform everything by a mile.
That’s why testing isn’t optional, it protects you from your own bias.
One creative is an opinion.
Depending on spend, 3 - 10 creatives is data.
How many creatives are testing at one time?
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Your Favorite Creative Might Be the One That Flops
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