If you joined our lovely free group (Thanks for joining) but the content feels: Too gentle Too beginner or basic And you're wondering what comes next It's coming in January for Premium and VIP members of Storyteller Lab. One 90 minute training, One 2 hour Q/A each week for 8 - 10 weeks. Get full access for $57/month Have questions? DM me for more details.

I admit I haven't got all caught up with my lessons here, so I'm sorry if this has been covered. Do you upload graphics in different dimensions or just one, like 4 x 5 ratio, and let FB crop and alter as it wishes for various placements? I know some are saying you can just use one size and make sure everything is in a center safe zone. Others say that FB appreciates us creating various sizes for various placements. Thanks in advance.

Here’s the thing about running ads. Authors fall in love with their creatives. We all do. I ALWAYS have a favorite. The dramatic cover, the moody aesthetic, the “this is SO my book” vibe… But the market doesn’t care what we think looks amazing. The market decides what converts. I’ve seen stunning art underperform, I have seen the image I took FOREVER to create flop, and the simplest, least “special” creative outperform everything by a mile. That’s why testing isn’t optional, it protects you from your own bias. One creative is an opinion. Depending on spend, 3 - 10 creatives is data. How many creatives are testing at one time?

We'll see you then! Who is coming and who is excited!

I want to know that can we set up pixel on bookfunnel as well?