Here's the recording! Hopefully you can watch and see how friendly and non-threatening we are! Notes: Impromptu Zoom Meeting - March 25 VIEW RECORDING - 27 mins (No highlights) Meeting Purpose Q&A on Facebook ad strategy and Kickstarter promotion. Key Takeaways - Ad Set Diagnosis: To fix a $60 spend vs. $7 revenue ad set, add unique attribution links to each ad. This isolates the winner(s) and allows you to pause the losers, preventing Facebook from wasting budget on underperformers. - Ad Rotation: Rotate ads for longevity and audience psychology. A break from an ad can overcome creative fatigue, and seeing it again later signals quality, which can convert readers who needed time to decide. - Kickstarter Strategy: Use a reader magnet ad to build a warm email list before launch. The ad sells the story, not the campaign; the Kickstarter CTA is placed at the end of the novella and in a subsequent email drip. - New AI Targeting: Facebook is testing a new AI-driven targeting feature where you describe your ideal reader in natural language. This could restore the hyper-specific targeting capability lost in recent years. Topics Ad Set Diagnosis & Optimization - Problem: An ad set spent $60 for only $7 revenue (1 sale + ~1500 KU reads). - Root Cause: A single attribution link for all 5 ads in the set. Impact: This prevents identifying which specific ad is performing well and which are wasting budget. - Solution → Add Unique Attribution Links: Add a unique link to each ad in the set. Run for ~3 days to gather data. Pause underperforming ads; keep the winner. - Ad Set Structure Best Practice: Run only one ad per ad set for traffic campaigns. Why: This allows precise budget control and audience adjustments for that single ad without affecting others. Exception: Sales/lead ads can run multiple creatives, as Facebook's algorithm can optimize for the best performer.

If you have a direct store, this one is for you so please check it out! www.authorring.net

Need help creating your first ad? ✅Make sure you watch the videos ✅Make sure you download all the resources (at the bottom of the video notes in each classroom and the resource folder) ✅Make sure you work the system Then ask for help when you get stuck! Remember to go at your on speed and take breaks as you need them!

This was yesterday was Lee Savino's Group! It's 2 hours so maybe grab a few snacks. This is a great primer and example on the kind of deep dive you can expect in our January 8 week workshop hosted over at Storyteller Lab! Real ad advice, in real time, in the ad manager. (Yes, there are recordings of everything) Questions? Drop them in the comments! YT Video: https://www.youtube.com/watch?v=uS8e6n3s6uo Information Sheet: Get Fluent in FB Ads.docx

There's alot of you in this group so we hope to see at least some of you tomorrow in our Q/A! Also please if you can't make it post your questions in this thread or in the Q/A thread a few posts down