I really want to have better metrics for my reader magnet ad since I'm running group promos and a FB ad right now. Am I right in thinking we were told to not change the link or it'll have to learn all over again? The only way I could think of to know for certain if a conversion is coming from the ad or a group promo was to duplicate the landing page.

If your Facebook ad performance took a nosedive at the end of April and you have absolutely no idea why — this video is for you. Facebook silently flipped everyone's existing ads to Advantage+ targeting between April 16–26 with zero notification, which dumped a huge chunk of ads back into learning mode and reduced delivery on top of it. That's your mystery crash explained. In this Lunch with Mal, we walk you through exactly what happened, how to check if your ads were affected (it takes about 30 seconds) How to switch back to original targeting if you want to, and some big placement changes you need to know about — including a new feature that I'm genuinely excited about This one's important — if you know anyone who's been pulling their hair out over their April numbers, send them this. Plus download the Checklist of what to check and what to NEVER do: FACEBO^F2.docx Share this with anyone who needs help with their FB Ads after April!

Join us on MONDAY! We are teaching AI tools and generation specifically for FB Ads: Stop the Scroll--Creative Workshop! Starts May 4th and goes 8 weeks! We'll be teaching color theory, images, reels that work best to convert browsers into buyers, (plus Claude Skills and artifacts) Plus headlines, primary text, and AI support tools trained on The Writing Wives Trope filter words and universal fantasies that exist in all genres. Nothing cookie cutter and nothing genre specific. Lead, Sales, Traffic ads as we deep dive into what WORKS now with Meta Andromeda! 1 Live training, 1 Live Q/A a week! Mondays and Fridays at noon EST. Yes, there will be recordings! www.skool.com/thewritingwives $80 for the full 8 week workshop. So $10/week because we're nuts!

Hey Authors! This one's too good not to share. It's Inkerscon time! If you've been on the fence about Inkers Con 2026, consider this your sign — AND your coupon code. 👇 Use WRITINGWIVES26 at checkout and save BIG on registration. As you know, Mal has had the privilege of speaking at some of the biggest events in the author world — NINC, Author Nation, Superstars, and more. She's been in the rooms where the conversations happen, on the stages where the strategies get shared. So when she says that if she could only recommend one event to a fellow author, it would be Inkers Con — that means something. Here's what's included: 📚 24 expert presentations covering Marketing, Business, Craft, and Advertising 🎙️ Two weeks of live Q&As, roundtables, networking, and coworking (May 30 – June 12) 🎬 6 years of replay access — because life happens and you shouldn't have to miss a thing 💸 30-day money-back guarantee — zero risk, all reward This is one of the best investments you can make in your author business this year, and we want you there with us. 👉 Grab your ticket at https://inkerscon.com/2026-digital-conference/ and use WRITINGWIVES26 to save!

And if FB ads have been frustrating you? This workshop is where it clicks. Mondays and Fridays 12PM EST! We’re diving into the one thing most authors get wrong: 👉 Their creative Not targeting. Not budget. Creative. From images, To Reels, To headlines, and Primary Text. Fix that, and everything changes. It'll be a workshop where Mal digs into her ad account and shows you everything. Instructional. And on the fly as she reviews your ads. Answers your questions, Sees where you are struggling and pivots the workshop to address your most frustrating points. Learn how to stop being vague and how to pull in your readers ON COMMAND. All from a NYT best selling author who has hosted countless workshops since 2017. And helped authors reclaim their careers or those climbing the mountain for the first time! Off the cuff, In the moment teaching, So you can learn. Wouldn't it be nice to always be selling more books? Join here: www.skool.com/thewritingwives Curious what learning from Mal is like? Check out this: https://www.youtube.com/watch?v=OaxFQ_zs1I4 or watch this full Q/A: https://www.youtube.com/watch?v=m59IDQiIz48