I'm sure the answer is somewhere, but this is me we're talking about... I'm still only advertising my reader magnet, but so far, I'm happy with the results. Where this is a new pen name and the only things I'm doing are a single FB ad (for now) and a couple of Bookfunnel promos, I'm okay with 240 sign ups for $40. Now, if I'm way off base and should be upset about that, tell me, lmao. This is a single image trope-map, 13¢/result, 7393% CTR (starting to drop slightly). Should I set up more? And if so, same campaign but new ad sets? Or whole new campaign? I'm also considering running one (some?) to book one, even though book two is coming later this month, because I'm willing to invest and take a short-term loss to see some positive movement on the pen name. Good idea? Goofy? Shut up and wait and the answers shall be revealed, Quinn?