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43 contributions to Travel Trainers
Let me ask you something uncomfortable:
How many times have you confirmed a booking and assumed you had all the details covered? There are certain things in this business that aren't optional knowledge. They're not extras you figure out along the way. They're the foundation and when they're missing, it's usually your client who feels it first and you who deals with the fallout. Before any booking is finalized, you should be able to answer these five things without hesitating: What happens if the trip gets cancelled on your end and theirs? Supplier policies and your own policies need to be crystal clear, communicated, and documented. Can your client actually enter that country? Passport validity, visas, entry requirements this changes more than people realize and it's on you to verify it. Who is picking them up and where, exactly? Transfer details feel minor until someone lands in a foreign city at midnight with no ride and no contact number. When do you actually get paid? Know your commission structure and payout timeline before the invoice goes out, not after. What happens when something goes wrong at 2am? Your clients need an after-hours contact. So do you. These aren't things clients double-check on their own. They're trusting that you already handled it. Which one of these caught you off guard early in your career? Drop it below ... your answer might save someone else a really bad day.
1 like • 2d
I check passport validity, visas, and entry requirements, but one that bit me in the ass was a client needing to show proof of yellow fever vaccine leaving Brazil 😩
0 likes • 11h
@Christine Berencz Sherpa has been my best friend ever since.
A thought for travel advisors…
What if instead of only earning when someone books, we created a Travel Concierge Retainer for frequent travelers? The idea would be a yearly access model where clients pay for ongoing planning support, not just one trip. This could include things like: • destination recommendations throughout the year • trip planning guidance when they’re deciding • priority access to group trips • flight monitoring or timing advice • help comparing options before they book • ongoing travel relationship vs one-off transactions The reason this model could work: Most frequent travelers don’t just take one trip ... they take 2–3 per year and constantly ask questions in between. That’s time advisors already spend, but it’s not always compensated. A concierge-style retainer turns: random questions → structured service one-time bookings → ongoing relationship inconsistent income → predictable baseline revenue reactive planning → proactive travel guidance It also helps position the advisor as a year-round travel partner, not just someone who books trips. Curious if anyone here has tested something like this or considered packaging their ongoing support into an annual concierge-style model?
1 like • 2d
Yes, it works. I've been doing it for years. My entire client business is "air only". No hotels, no cruises, no packages. Just flights. Every client pays a retainer, either annually or monthly, to have me in their corner all year. People assume air is too unpredictable, too commoditized, too thin to build a real business around. I understand why they think that. The industry trained them to believe it. But here's what actually happens when you commit to one family's travel for 12 months: you learn how they move, what stresses them out, what they'll never say out loud but need handled anyway. You stop reacting and start anticipating. The value stops being about the ticket and starts being about peace of mind. If someone is willing to pay a retainer for that, for air only, think about what's possible if you applied the same model to everything else. The concierge model isn't a pricing experiment. It's a relationship structure. Get that right and the scope almost doesn't matter.
1 like • 2d
@Michael Johnson I agree with you but I think the gap in between what's possible and what I do when it comes to air gets me dismissed right away, regardless of the business model I have. Working in travel, it's like a marriage. If you spend all your time worrying about you (i.e. commissions), it's going to be rocky and hard. On the other hand if you focus on what it's in it for them (i.e. fees) you'll like create a win-win partnership that benefits both party and be hugely successful.
Stop Targeting “Travelers” — Start Targeting People w/Predictable Time Off
** This is long but well worth the read I promise you!!** I had a really interesting conversation with @Christine Berencz about targeting teachers as travel clients, and it sent me down a rabbit hole doing more research. The more I looked into it, the more I realized this isn’t just a niche — it’s a predictable, repeatable prospecting strategy for travel agents. If you're looking for ideal clients, stop thinking in demographics and start thinking in time-off patterns. Teachers are powerful because they have: • Predictable summers off • Spring break travel windows • Winter holiday travel windows • Built-in group travel (coworkers) • Advance planning habits • Repeat annual travel behavior But here’s the bigger realization… It’s not just teachers. It’s the entire school ecosystem. That includes: • Teachers • School administrators • Paraprofessionals • School counselors • Teacher aides • Bus drivers • School office staff • School nurses All of them share the same travel windows and often travel together. This creates: - Built-in group travel opportunities - Repeatable annual trips - Easier marketing messaging - Predictable booking cycles And once I started thinking this way, more seasonal-off professions showed up. Other strong prospect groups with predictable travel windows: College & University Staff • Professors • Advisors • Admissions teams • Campus admin ... Often lighter summers + winter breaks School Nurses & Travel Nurses • Contract gaps • Summer availability • Flexible scheduling.... Often ready for longer trips Accountants / CPAs • Busy Jan–April • Free late spring & summer ... Perfect for May–July departures Construction & Trades • Winter slowdowns (many regions) • Flexible project scheduling • Often travel in friend groups Event Industry (Wedding Pros, DJs, Photographers) • Busy spring & fall • Slower summer & winter pockets • Group travel friendly The key shift for us as travel advisors: Instead of marketing to: "Anyone who wants to travel"
1 like • 2d
@Michael Johnson yes, 100 percent. That is what I meant, and I do know advisors that work that way. I mean, we do retainers and we only do flights, so whatever is possible in any other service industry is possible in ours. It's just that most of the time we think travel is a special snowflake, and it's not; it's a service industry. So whatever someone else is doing in the service industry can be implemented in travel 100 percent. Could you imagine the blessing your family? You've got a family with three kids, and you have a travel advisor on annual retainer, and in January you all sit down and the family shares what's happening in the next year. Little Johnny's graduating in June, so we need to do a graduation trip. Young Tracy is getting married in August, so we need to figure this out. Third child's birthday is in December, and we have Uncle John's wedding in November in Cabo, so on and so forth. Again working around your idea of the school calendar. What are we going to do at Christmas? What are we going to do at Easter? What are we going to do for summer break? What are we going to do for reading break? It's endless. Many other service providers have taken the holistic approach to whatever they do. In travel we tend to rely on one trip at a time. Actually we wait for people to call us, when we have a tremendous opportunity to be proactive about it and help families plan earlier so they can have better rates, better availability, and more peace of mind.
1 like • 2d
@Michael Johnson ultimately it always comes down to the conversation about what you want your life to look like and to go out and build a business that supports it. So a retainer model business works really well if you want the least amount of clients possible and make the most amount of money while having the most amount of free time. The types of people that would sign up for such a service are likely folks that communicate quickly, need less information, and can make decisions very fast. They are also very in tune with what it is they want, which makes our job as advisors a whole lot easier. And by having fewer clients, you are able to spend more time with each of them, build a better/longer relationship and charge more money.
Never a dull moment
@Lary Neron I am the queen of having crazy stuff happen with my clients’ flights 🫠
Never a dull moment
1 like • 25d
@Christine Berencz that is a great lesson to be learned when a flight gets diverted. More often than not there is nothing an advisor needs to do as that plane will eventually refuel, take off, and go back to the intended destination.
1 like • 23d
@Christine Berencz seems like flying and patience go hand in hand these days :)
Monday Travel News
How's everyone doing with this crazy weather? 🌪️ 🌨️
Monday Travel News
1 like • 25d
Glad to see that airlines are sending advance noticed. This is one of the many low-hanging fruits that exists in the Traveler's Air journey that a Travel Advisor can leverage in order to showcase their value and build trust with their clients. Proactive vs. Reactive.
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Lary Neron
4
17points to level up
Airfare expert, leader & mentor - building a community in real-time, sharing everything i know and optimizing for life.

Active 4h ago
Joined Sep 26, 2025
Sayulita, Mexico
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