What is a data-first approach to speaking?
How’s your 2025 shaping up? We’re almost done 1/12th of this year. My #1 big goal: get good at short-form video. TikTok, Instagram, LinkedIn. Why? Speakers have a problem: You’re a content creator but you don’t even know it. Old keynotes. Endless podcasts. Webinars. I want to figure out a way to use that effectively. Now, it’s not just repurposing a bunch of random content, but creating video with the goal of testing out new ideas and concepts. That means you’ll be able to know what your audience wants before you go and give a talk. But… that research and learning is consuming about 3 hours a day in research, scripting, recording and editing. I believe in a proof-first approach. I don’t want to share something until I’ve done it myself. Love reading all the posts in here, I’m replying when I can.