Clearly define one specific person your YouTube content is for — not an audience, not a market, not "people like this." 1. One-Sentence Viewer Definition "My ideal viewer is a ____________ who wants to ____________ but is struggling with ____________." 2. Their Core Problem The main problem they are actively trying to solve right now is:→ ______________________ 3. Their Desired Outcome "If this worked, I'd finally be able to ____________." (Not your words. Their words. Remember) 4. Why They're Watching You - ⬜ They want clarity - ⬜ They want a system - ⬜ They want confidence - ⬜ They want credibility / authority - ⬜ They want results faster Then complete: They watch my content because I help them ____________. 5. The "Book Me" Signal If this person watched 5 of my videos, why would they think: "We should bring this person in to speak"? (One sentence only.) Want to join the challenge? Register here: https://www.thefrequentspeaker.com/challenge-optin

Remix what’s already working: 1. Find a video on YouTube in your niche that’s already performing well (at least 20x the channels average views) - you can remake this video PASTE THE LINK TO THE VIDEO HERE 2. Rewrite the title to be similar & improve it if you can 3. Remake the thumbnail (rough draft is fine) use Canva 4. Extract the transcript using a tool like: https://www.youtube-transcript.io/ 5. Use an AI like ChatGPT to ask you questions about the video. Here’s a great prompt: “Ask me 10 questions about this transcript so that I can answer in a voice note that will polarize or set me apart from other talking about this that we can incorporate into it. Just give me a list. Nothing else” 6. Answer the questions After this, you will have a title, script and thumbnail ready to go.

Day 4: https://www.skool.com/the-frequent-speaker/classroom/ec539c90?md=631fe5e870e4494a9c64d84637819c6c Day 4 was about execution. Most speakers don’t publish because the setup is too complicated—not because they don’t know what to do. You don’t need fancy gear: clear audio, a phone, simple lighting, and a stable setup is enough. Bad audio kills authority faster than bad video. The biggest unlock is accountability—recording with another person makes shipping inevitable. Editing should be minimal (clarity only), not flashy; over-editing slows publishing and doesn’t build trust with B2B buyers. Focus on conversions, not retention. Repetition beats novelty. Consistency comes from systems, not motivation. Assignment: lock your setup, pick one format, post weekly, and define one clear CTA.

Day 3: https://www.skool.com/the-frequent-speaker/classroom/ec539c90?md=0c08f75540184da9a69dcaeae5d95765 Day 3 was about ideas + packaging. Main point: videos fail before recording—top creators spend 3–10x more time planning than filming. Use data (shorts that performed, VidIQ outliers) to find ideas that already work, then remix the premise with your own take (don’t chase “original”). Keep each video to one core idea/belief shift (no long backstory/oversharing). Title + thumbnail matter most because if nobody clicks, nothing else matters—use a simple repeatable “face + bold text” Canva template. Script it so you hit the promise in the first 30 seconds. Assignment: pick a winning video, outline/transcribe it, and draft your title + thumbnail.

https://www.skool.com/the-frequent-speaker/classroom/ec539c90?md=f0b03afefe304276b6c9bfb92842f4cb Day 2 was about “designing authority” so event planners see you as a safe, obvious hire. The main point: your YouTube channel is an authority asset + booking filter, not a random content dump. Key takeaways: - Event planners want proof: full talks, stage presence, audience engagement, recent content. - Personal brand > logo: use your name, a clear headshot, and a bio that says who you help + what problem you solve. - Keep the channel focused (no vlog/off-topic stuff); consistency builds trust. - Upgrade quality if needed (even hiring a videographer for a keynote).Homework: rename channel to your name, update photo/bio/banner, pick one link destination, and unlist old/off-topic videos.