I Studied 500+ Paid Speakers. Here’s Why Most of Them Stay Invisible.
Let’s be honest: If you’re charging $5K–$15K per talk (or want to)… and you’re still not booking consistently… It’s not your talent. It’s how you’re running your business. After working behind the scenes with 50+ speakers and spending almost 2 years obsessing over the industry, these are the biggest patterns I see—over and over again: STRATEGY & POSITIONING - 🎯 No clear niche—they try to be everything to everyone - 🔄 Focusing on multiple audiences at once - 🧩 Messaging is vague and hard to remember - 🧪 Building offers before validating demand - 🧠 Trying to solve every problem for every audience - ✨ Shiny object syndrome—chasing trends instead of establishing authority - 📊 No repeatable system for outreach or visibility SALES & STRUCTURE - 😬 Fear of raising prices—still saying yes to $500 gigs that require travel and lodging - 🧾 Not charging for the real time, prep, and emotional energy it takes to deliver - 📅 Assuming a gig is locked in before the contract is signed - 🔒 Not focused on securing recurring corporate deals or longer-term training opportunities - 📋 No clear offer = no urgency = no action - 💼 Doing free gigs without collecting social proof assets (logo, video, testimonial) -If you’re speaking for free, cool. Just don’t do it empty-handed. MARKETING & COMMUNICATION - 📣 Talking about themselves instead of the audience’s problem - 📺 Overwhelming planners with long reels, cluttered websites, too many options - 🧠 Leading with technicalities instead of transformation - 📢 Saying too much instead of making the message land - ❌ No urgency in their positioning—no reason to act now - ⚡ Spending money on branding/tools before securing clients (I know $10K speakers still running off Google Sheets!) BRAND & ASSET GAPS - 👻 Ghosting social proof—no fresh content, no testimonials, no logos - 🧱 Weak online presence: no clarity, no consistency, no authority - 🗂️ Relying only on referrals with no strategy for growth - 🧭 No clear destination for decision-makers: “What am I hiring you for again?”