I’m actually almost pissing my bikini bottoms as I voice-note this, because my brain just threw me right back to the days when I used to teach humans how to breathe better. Not breathe instead of breathing — because, shock horror, you’re already doing that — but breathe better. And it was powerful. Transformational. Breathwork is f*cking magic and I’ll fight anyone who says otherwise. (Now I don’t do that anymore — well yes, duh, I still BREATHE — but for breathwork, head to the epic @Brandy Keenan ) But I honestly never thought we’d reach a point in business where I’d be sitting here, giggling like a maniac, about to launch something that feels like the exact same energy. I’m literally about to teach humans how to do something they already do every single day without thinking… and yet, somehow, somewhere along the way, they forgot how to do it properly. And no, this is not a trick question. I’m giggling because it’s so bloody obvious that the fact it even needs to be “a thing” is wild AF to me. Yet… here we are. Everyone’s knee-deep in funnels, dashboards, algorithms, strategy-swaps, content calendars, AI-this, optimise-that… (All epic shit, by the way.) But so many have completely skipped the ONE thing that actually makes the whole damn business work. It’s almost impressive how hard people have avoided it. I’m dropping the whole thing tomorrow. And ya know wot? It might just be the most “are you actually kidding me?” moment of 2025. Go on then… any guesses?