I’m going to show you exactly how I’d generate listing leads in today’s market using Marblism (full system). Most agents are overcomplicating lead generation. You don’t need 12 different strategies. You need ONE system that runs every week. Here’s mine: STEP 1 — Pick the neighborhood (not the platform) Stop marketing randomly. Choose: • A neighborhood • A price point • A type of seller you want Everything starts here. STEP 2 — Build hyperlocal authority (Penny) Have Penny create a blog like: • “Living in [Neighborhood] in 2026” • “What Homes Are Selling for in [Neighborhood] Right Now” • “Is It a Good Time to Sell in [Neighborhood]?” Inside the blog: • Use hyperlocal keywords • Link to homes currently for sale (IDX link) • Position yourself as the expert This becomes your hub. STEP 3 — Turn one piece into everywhere (Sonny) Sonny takes that ONE blog and creates: • Facebook post • Instagram content • Email to your database • Google Business update All pointing back to your blog. Now you’re not guessing what to post… you’re building momentum. STEP 4 — Turn traffic into leads (most agents skip this) Don’t just send people to a blog. Add: • “See homes for sale in [Neighborhood]” • “Get your home value” • Simple capture form Now your content actually converts. STEP 5 — Go directly to the sellers (Stan) While content is working… Stan is: • Identifying homeowners in that neighborhood • Targeting long-term owners / high equity • Running outreach campaigns Now you’re not waiting for business… you’re creating it. STEP 6 — Follow-up + nurture (Eva + Linda) This is where deals actually happen: • Seller letters (not spammy, actually valuable) • Email follow-up • Appointment setting • Ongoing nurture Consistency here = contracts. STEP 7 — Repeat weekly (this is the secret) New neighborhood. Same system. Do this every week and you become: • Recognized • Trusted • The go-to agent in multiple areas Real talk… This is simple.

Hey everyone 🤍 I wanted to take a moment to speak to you all directly. First, I owe you an apology. This week did not start the way I intended, and I know that matters—especially in a space where you’ve committed your time, energy, and trust. I take that seriously. Some unexpected family responsibilities came up, and my focus had to shift in a big way. The good news is everything is getting resolved, and my dad will be heading back home to Virginia soon. That means I will be fully back and locked in with you starting next week. And I want you to hear this clearly… We are getting this lab back on track. Now—while I may have been pulled away, your progress does NOT pause. If anything, this is where the real work happens. Your focus right now is simple: • Have as many conversations as possible • Get crystal clear on your target client • Define exactly who you serve • Understand what makes you different • Start identifying where those people actually are This is the foundation of everything we’re building. Without this clarity, nothing else works the way it should. Don’t overcomplicate it—just lean into action and awareness. Also hear me on this… You are exactly where you need to be. There is a reason you’re in this room, at this time, with this group. Even a “slow” or “messy” start is still forward movement if you stay in it. I appreciate your patience with me more than you know. It doesn’t go unnoticed, and I don’t take it lightly. Next week, we come back stronger, more focused, and ready to build real momentum together. Let’s go to work 🔥 —Laura

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