I’m going to show you exactly how I’d generate listing leads in today’s market using Marblism (full system). Most agents are overcomplicating lead generation. You don’t need 12 different strategies. You need ONE system that runs every week. Here’s mine: STEP 1 — Pick the neighborhood (not the platform) Stop marketing randomly. Choose: • A neighborhood • A price point • A type of seller you want Everything starts here. STEP 2 — Build hyperlocal authority (Penny) Have Penny create a blog like: • “Living in [Neighborhood] in 2026” • “What Homes Are Selling for in [Neighborhood] Right Now” • “Is It a Good Time to Sell in [Neighborhood]?” Inside the blog: • Use hyperlocal keywords • Link to homes currently for sale (IDX link) • Position yourself as the expert This becomes your hub. STEP 3 — Turn one piece into everywhere (Sonny) Sonny takes that ONE blog and creates: • Facebook post • Instagram content • Email to your database • Google Business update All pointing back to your blog. Now you’re not guessing what to post… you’re building momentum. STEP 4 — Turn traffic into leads (most agents skip this) Don’t just send people to a blog. Add: • “See homes for sale in [Neighborhood]” • “Get your home value” • Simple capture form Now your content actually converts. STEP 5 — Go directly to the sellers (Stan) While content is working… Stan is: • Identifying homeowners in that neighborhood • Targeting long-term owners / high equity • Running outreach campaigns Now you’re not waiting for business… you’re creating it. STEP 6 — Follow-up + nurture (Eva + Linda) This is where deals actually happen: • Seller letters (not spammy, actually valuable) • Email follow-up • Appointment setting • Ongoing nurture Consistency here = contracts. STEP 7 — Repeat weekly (this is the secret) New neighborhood. Same system. Do this every week and you become: • Recognized • Trusted • The go-to agent in multiple areas Real talk… This is simple.

Quick strategy from your coach If you’re wondering where your next deal is coming from… it’s probably not a new lead. It’s the people who already said: 👉 “We’re going to wait.” Here’s the strategy most agents miss: During the last couple years, people didn’t say NO… they said NOT RIGHT NOW. And most agents? They never followed back up. Your opportunity right now = the “paused pipeline” These are people who: - Got overwhelmed - Got priced out - Got tired of competing - Or just needed a breather They are the lowest friction conversations you can have right now. What to do (simple + effective): Go back through: - Old texts - Old leads - People who ghosted - People who said “maybe later” And send this: “Hey! You popped into my mind — a lot has shifted in the market lately and it’s a bit more balanced now. Have you thought about revisiting your plans at all?” That’s it. No pressure. No long explanation. Just reopen the conversation. Why this works: You’re not chasing strangers. You’re reconnecting with people who already trusted you once. That’s where your easiest closings are hiding. Most agents are out hunting… The smart ones are going back and picking up what they already started.

I want to share a strategy one of my coaching clients is hosting: A holiday lights contest. I’m sharing an example of the post created to promote it. I recommend events like these to help you build your name recognition, get exposure, highlight local neighborhoods and communities and get engagement. What types of events do you like to host? The post: 🎄✨ It’s time for Powhatan County to LET IT GLOW! ✨🎄 Do you (or someone you know) go all out with Christmas lights every year? 🌟 Now’s your chance to show off your holiday spirit and enter the Powhatan County Let It Glow Holiday Lights Contest! 🏠 Enter your home by December 8th 🗳️ Voting runs December 10–31 Let’s make Powhatan shine bright this holiday season — grab your cocoa, get decorating, and join in on the fun! 👉 Register your home here: https://forms.gle/hHsMypPvba6WG2Fn7 Sponsored by: ✨ Larisa Sloan and Sarah Goodloe- Realtor— Southern Charm Realty Group | Epique Realty ✨ Archangel’s Reflections ✨John C. Doran — American Portfolio Mortgage #Powhatan #LetItGlow #HolidayLightsContest #CommunityFun #SouthernCharmRealtyGroup

With coupons at Walgreens or Sam’s Club. Great way to highlight features for the listing and help provide value. https://www.facebook.com/share/r/1CzX26y6o4/?mibextid=wwXIfr

My friend Kim Robertson shared with me her pie giveaway event. She sent this text to her sphere. “Hey Laura! Thanksgiving is coming up, and I am thankful for you! Please click the link to let me know which kind of pie you’d like. I can’t wait to see you!” Here is the link to her google form she made so she knows how many to order of each kind. https://form.jotform.com/252997775932175