I see a lot of confusion around Substack TV, so let me clear this up simply 👇 The big thing to know: Substack TV only pulls from VIDEO POSTS. Not podcast posts. Not audio posts with a video embedded. If it’s not created as a Video post, it won’t be considered for Substack TV. Quick breakdown Podcast Post - Audio-first - Goes to Apple / Spotify - Can include a video in the body - ❌ Not eligible for Substack TV Video Post - Video is the main content - Shows in the Substack feed - Eligible for Substack TV - ✅ This is what gets surfaced on TV apps Embedding a video inside a podcast post does not count. Do you need two posts per episode? Not always — but here’s when it makes sense: - Video post → for visibility + Substack TV - Podcast post → for audio listeners - Light cross-linking between the two Same recording. Different distribution paths. What Substack TV actually looks at It’s not about paid subscribers. It is about: - Engagement - Watch time - Consistency - Fresh content Substack is still early with TV - this is a huge opportunity for creators who understand the rules now. Keep this mental model handy - Podcast post = audio - Video post = TV - Embedded video ≠ video post If you want help setting this up cleanly (without doing extra work) come join us today for the Monetize Your Mission Mastermind in the You World Order Community