This week on Leadership in Land with @Chris Duff, an experienced land investor and funder who has built his business by staying focused, committed, and people first. In this episode, Chris shares: 1️⃣ The most important leadership quality land investors need to grow 2️⃣ How focusing on what you are best at can change your business 3️⃣ Simple lessons from hiring and working with VAs and contractors 4️⃣ Why stories and books can teach powerful lessons about leadership If you are building a land business or thinking about your next step, Chris’s story will give you encouragement and practical ideas. 👉 Listen to Leadership in Land Podcast for this episode and more resources.

What does it really take to lead in the land business? In this episode, former Army officer turned land investor Drew Haney and his executive assistant Kelley Hinze share their stories. Drew explains how the military taught him discipline and people skills and how those lessons shaped the way he runs his business today. You’ll hear: ✅ How the Army shaped Drew’s discipline and leadership style (and where it held him back in business). ✅ Practical tips for finding, hiring, and leading an EA who can transform your business. ✅ What separates great leaders from struggling ones in land investing. If you want to grow as a leader and build a team that supports your land business, this episode is for you 👉 Explore the Land Leadership Course to access resources

Today is the day, VIP day today, main event tomorrow. Looking forward to seeing so many old friends and make so many new ones. Past attendees--- share a favorite moment from the time(s) you've been at the landunconference

Hey Leadership in Land crew 👋 I just recorded a quick off-the-cuff video (inspired while out on a walk this morning) sharing some thoughts on change—both the expected and unexpected kinds that hit us as entrepreneurs. 🎥 Watch the full video here: https://vimeo.com/1100882275/4e813375d6?share=copy 🧠 What’s on My Mind Lately: - One of my key team members in financial planning is transitioning out… right before the Unconference and my Wyoming trip 🥴 - That’s forcing me to rethink priorities and scale back some initiatives I had planned (like hiring a new Facebook poster or lead manager). - At the same time, we’re digging deep into our mailing data—what’s working, what’s not, and how to get more ROI from each cycle. 💥 Major Data Takeaways: 📬 We mailed ~200,000 letters from Jan–Apr. Our target was 1 deal per 5,000 letters…👉 Reality: 1 out of 10,000 😩 Here’s what we uncovered: - Blind offers outperformed neutral and range letters across the board - Neutral letter response rates dropped significantly (as low as 0.15%) - Most appointments came from in-state owners—more than we expected - Owners with no recorded purchase date had a much higher response rate than those who bought in 2020–2022 - Residential vacant land made up 60%+ of successful appointments - Zoning classifications matter more than we used to think—miscellaneous and conservation zones were killing ROI We're adjusting accordingly: - Cutting out 2020–2022 ownership data - Narrowing zoning filters to only top-performing land types - Removing counties and data segments that don’t yield results 🧭 Why This Matters: Mailing is still our bread and butter—but the game has changed.To stay profitable, we can’t just “spray and pray” anymore. We have to be disciplined, data-driven, and open to pivoting—even when it's uncomfortable. 🙋‍♂️ What About You? I’d love to hear how you’re adjusting to changes in the land game:

Do anyone have experience with VirtualLeadManager.com? Or, do you know someone who has sourced Lead Managers through them? It's one of the companies @Dave Denniston has listed in the Skool resources, and I'm looking for any first hand feedback - The good, bad and ugly, please! 🙏