https://docs.google.com/document/d/1AysUOzw9L99TE3UM_btY3BSorGy3eIz9yF7K-h9vYlg/edit?usp=sharing

Second HSO Template email https://docs.google.com/document/d/18jeAdx6kw0Phc7Ppe7wJMT_BdixTshG23CZvbIg5RV4/edit?usp=sharing

👉 Question: From @raunak_writer - "What Is The Difference Between These Forms Of Copy? 1. Facebook Ad Copy (caption) 2. Facebook Ad Script 3. VSL 4. Sales letter (that long text in a sales page) *I am not talking about their purpose, goal and all. I am talking about the difference in deliverables."* 👉 Answer: 1. Facebook ad copy (caption). This is just called the headline and description. Best to keep your headline around 40-50 characters typically, and 80-90 for description. But as always, the copy is just as long as it needs to be. 2. Facebook ad script. Do you mean the video script or the ad copy? Look up "elements of a facebook ad" because I believe you're confused. If you mean video script, then make a bunch of hooks that each flow into one body, and do that for each script. If you mean ad copy, it's similar in a sense to an email body (but of course different). 3. VSL. Similar to a video script, you can make multiple "leads" (first 30-120 seconds of the video) that all flow into a body, and use the best performing ones. But to keep it simple, all you have to do is write a hook, lead, body, CTA script for a VSL, which is a long-form piece of copy that someone will speak and record. 4. Text sales letter. Same thing as a VSL but in text, not video. I also go super deep on all these topics with daily calls and hundreds of lessons in the private community. If you want to learn more about that, DM me "COPY" and I'll help you out.

One thing I’ve learned after failing many ‘business models’ is it is 10x easier when you’re a founder. This means you’re not doing all the work. You leverage other people’s time, skill and expertise. I do this for - outreach - Fulfillment - Closings (depending on calendars) And ofc you have the option for Ai dialers for appt setting. I promise you once you can leverage people who are better than you in other departments, scaling is simply inevitable. Stop weighing down your head by wearing all the hats. Make a chance, work smarter not harder. Constriction workers would always be richest if hard work was rewarded. That doesn’t mean don’t work hard, Work hard while working smarter, that’s why I’m currently able to have time to record and script a 5 hour+ masterclass Anyways let’s have a great week, create systems, hire teams, book calls and close deals. If you’re stuck on how to create the leverage just comment ‘leverage’

I’ve never been so obsessed about something in my life. Funnily enough it’s when I see the most results. I’ve never had something on my mind 24/7 like this… It’s come to the point where I can’t tell what’s real life and what’s my dreams anymore. Woke up today thinking the new video I scripted last night hit 239k views 🤣 I’m waking up 3 times a night checking my WhatsApp. And I’ve seen the most growth since. 5 figure deals are closed for fun. Be obsessed, think about what your next move is. - I’m always thinking about how I can best service my client - How can I improve acquisition - How can I hire the best team - What’s the biggest needle mover in my business Be obsessed and enjoy the process… Love the journey not just the destination. If you don’t have passion to work on your business 16 hours a day… maybe it’s not the right game for you. How can you burn out? Do you want to be rich? obsession beats talent every time.