Creative Strategy: Leverage the 2/1 Buy Down with Seller Credits (Attached)
What is a 2/1 Buy Down? The 2/1 buy down is a mortgage tool that temporarily reduces the interest rate for the first two years of the loan. Here's how it works: - Year 1: The interest rate is reduced by 2%. - Year 2: The interest rate is reduced by 1%. - Year 3 and beyond: The interest rate returns to the standard agreed-upon rate. How to Use the 2/1 Buy Down for Seller Credits: - Seller Credits: When a seller offers seller credits, they can help the buyer with closing costs or even buy down the interest rate. This helps make a deal more attractive to a buyer, especially in a market with higher interest rates. - Tool to Attract Buyers: The 2/1 Buy Down Calculator helps you present a clear breakdown of monthly savings for buyers, showing how they can afford a higher-priced home by using the seller credits to reduce their interest rate temporarily. Script for Presenting the 2/1 Buy Down to Buyers: 1. Introduce the Benefit: 2. Explain the 2/1 Buy Down: 3. Highlight the Seller Credit: 4. Use the Calculator to Show Savings: Example of a Calculation: If the interest rate on a loan is 6.5%, using the 2/1 Buy Down will reduce it to: - Year 1: 4.5% - Year 2: 5.5% - Year 3+: 6.5% This results in a lower monthly payment for the buyer in the first two years, making it easier for them to afford the home they want. Seller-Specific Strategy for Negotiation: - Seller Incentives: Encourage sellers to contribute seller credits towards this buy-down instead of reducing the sale price. This helps buyers with monthly payments without necessarily lowering the property’s listed value. - Seller Buy-In: "We’ve seen a lot of sellers gain traction in this market by offering credits for a 2/1 Buy Down because it allows buyers to afford a higher-priced home without feeling burdened by the initial payments." Closing the Deal: With this strategy, you can not only afford the house but you also lock in an amazing rate for the next two years while you settle in. Let’s take a look at some homes that might be a good fit for this program!