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Pro Wrestling Playbook

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Learn how to build a career in Pro Wrestling.

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28 contributions to Pro Wrestling Skool
I got a 2-star review. And I want to talk about it.
Someone on Amazon said my book was โ€œempty motivational fluff.โ€ They said it had no real practical advice. Then in the same breath they said it was well written. Iโ€™ll take it. ๐Ÿ˜„ Hereโ€™s the truth. The Pro Wrestling Laws of Success is not a step-by-step technical manual. It never claimed to be. Itโ€™s the mental foundation. The business framework. The mindset system that makes the tactics actually work. It has the 3R Framework. Real personal stories from 27 years in this business. A 90-day wrestling business plan. And it comes with free resources inside THIS community to help you implement everything. Thatโ€™s not fluff. Thatโ€™s a system. Even my harshest critic admitted it was well written. That part Iโ€™ll keep. But hereโ€™s where YOU come in. If this book helped you in any way, I need you to go leave an honest review on Amazon right now. Not to fight one bad review. But because there are wrestlers out there right now who need to hear the truth about this book before they decide. Your review could be the reason someone finally takes their career seriously. Drop the link in the comments after you post it. I read every single one. ๐Ÿ™ ๐Ÿ‘‰ https://a.co/d/04VCYufI
0 likes โ€ข 8h
I feel that. ๐Ÿคฃ I still get a little peeved when I get "dislikes" on Youtube videos. ๐Ÿคฃ I mean, I understand the reasoning and thought behind it. And I accept it is a part of the game, but it still stings a bit.
Stop Putting Out Brushfires
Most wrestlers are busy. But busy doing what? You spend your whole week answering DMs. Editing one video. Arguing about your next booking fee. Fixing your website. Redesigning your logo for the fourth time. Chasing down a promoter who owes you 50 bucks. That is not building a career. That is survival mode. You feel like you are working hard. And you are. But there is no game plan behind any of it. You are just reacting to whatever fire pops up that day. Here is the truth. There are only a few things you can do every single day that actually move the needle. Everything else is a brushfire. The needle movers? Content that grows your Reach. Promos and matches that build your Reputation. Offers and products that generate Revenue. That is it. Those three things. Everything else can wait or be handed off. The wrestlers who make it are not the ones doing the most. They are the ones doing the right things. They are thinking about their audience. They are studying what works. They are creating something new that keeps fans coming back. The ones who burn out? They are fixing the toilet. Metaphorically speaking. They are doing tasks that anyone could do while ignoring the work that only they can do. You have to ask yourself one question every morning. Is what I am about to do going to grow my Reach, build my Reputation, or make me Revenue? If the answer is no, it is a brushfire. Let it burn. Work on your career. Not just in it. What is the biggest brushfire eating up your time right now? Drop it below and let's figure out how to kill it. ๐Ÿ”ฅ
Stop Putting Out Brushfires
1 like โ€ข 2d
Great points. I heard a similar thing on Bar Rescue. They said, "You're too busy working IN your business, and not ON your business." Blew my mind. That is immediately what I thought of when I read this. Spot on! โค๏ธ
1 like โ€ข 1d
@Donnie Hoover Me too. ๐Ÿ˜” Sometimes you've got to live in it before the lesson sinks in. ๐Ÿ˜‰
The Reason You're Not Getting Booked Has Nothing To Do With Your Talent
Most indie wrestlers are out here chasing promoters like a desperate rookie chasing the last spot on a card. Blowing up inboxes. Discounting their price. Begging for a spot. And the more they chase, the less they get booked. Here's the truth nobody tells you in the locker room. Selling yourself works exactly like dating. The more you need them, the faster they run. The second someone feels like you NEED them, they lose interest. Promoters don't book desperate wrestlers. They book wrestlers who seem like they don't need the booking. That's not arrogance. That's positioning. Dan Kennedy calls it the "take away." You're not trying to convince anyone. You're putting your value out there and letting the right people come to you. Your marketing should come from a place of strength, not hunger. Think about it this way. The wrestler who says "I've got limited dates available and my schedule is filling up" hits different than the wrestler begging for a tryout match. Same wrestler. Completely different energy. Completely different result. This is exactly what the 3R Framework is built around. Your REACH brings people to you. Your REPUTATION makes them want you. Your REVENUE reflects what happens when you stop chasing and start attracting. You don't have to be the most talented person on the roster. You have to be the person they feel like they might miss out on. Build something real. Show up consistently. Make your brand feel exclusive. And watch how fast the energy flips. The wrestlers who get paid the most aren't always the best workers. They're the ones who figured out how to make promoters feel lucky to have them. That's a business skill. And it's learnable. What's one thing you're currently doing that might be making you look desperate to promoters? ๐Ÿ‘‡
The Reason You're Not Getting Booked Has Nothing To Do With Your Talent
1 like โ€ข 4d
Yup. Perception is reality. And, I'll admit, I understand. It's tough. When you are desperately wanting that spot or booking, it can be hard to not do everything you can to get it. But, like you said, you can't show it. Being willing to walk away can be tough in any avenue. Especially something you love so much. Excellent points, my man!
1 like โ€ข 3d
@Donnie Hoover โค๏ธ
WWE Hall of Fame 2026
The HOF class is still growing. We have 5 members, our moment and ugghh... the Legacy inductees. Is it me or does the class seem light this year? I could see them deciding to put Cena in. He is hosting Wrestlemania this year. Miss Elizabeth, Bam Bam Bigelow, William Regal and Rick Martel are getting a lot of support. The Midnight Express is getting more attention with Dennis Condrey passing but would WWE and Cornette make peace? Johnny Valentine or Mitsuharu Misawa would spark discussion. Marty Jannetty and Ole Anderson.... no not even on April Fools. Anyone got any thoughts on who you want to see in and why?
0 likes โ€ข 4d
I think the announced honorees are high quality and some of the biggest caliber we've seen in a class in a while. I do think the quantity is lower than in the past. But I also think that after some of the 8-10 inductees per year in the past has rather dried up the pool of available talents that would "qualify", ya know?
Most Wrestlers Are Broke. Here's How Smart Ones Are Making Money Online Without Selling Anything They Created.
Let me be real with you. Most wrestlers are out here grinding for $50-$100 bookings, driving 3 hours each way, sleeping in their car, and wondering why they can't pay their bills. Meanwhile, some wrestlers are quietly making $500, $1,000, even $5,000+ a month ONLINE โ€” without creating a single product. How? Affiliate marketing. And it's the most slept-on income stream in wrestling. Let me break it down. WHAT IS AFFILIATE MARKETING? You recommend a product or service you already use. Someone buys it through your link. You get paid a commission. That's it. You don't create anything. You don't ship anything. You don't handle customer service. You just share what you already know and use. WHY THIS IS PERFECT FOR WRESTLERS Think about it. People already ask you stuff like: "What shoes do you wrestle in?" "What do you eat before a match?" "What do you use to cut weight?" "Where do you get your gear?" "What supplements do you take?" "What camera do you use for your promos?" Every single one of those questions is an affiliate opportunity. You're already giving the recommendation for free. You might as well get paid for it. HERE'S HOW TO START (5 STEPS) Step 1 โ€” Make a list of everything you use. Wrestling boots. Knee pads. Protein powder. Pre-workout. Gear brands. Training equipment. The camera you film promos on. The editing app you use. ALL of it. Step 2 โ€” Sign up for affiliate programs. Most companies have one. Amazon Associates is the easiest to start with. But check individual brands too โ€” they often pay higher commissions. Look for 10-30% commission rates. Step 3 โ€” Create content around what you already know. You don't need to be a content creator. You just need to answer the questions people are already asking. Examples: "Best wrestling boots under $100" (YouTube video or Skool post) "My pre-match meal that keeps me fueled for 20 minutes" (Instagram story with product links) "The 5 things I bring to every show" (TikTok or YouTube Short) "Gear I wish I had when I started training" (blog post or Skool post)
Most Wrestlers Are Broke. Here's How Smart Ones Are Making Money Online Without Selling Anything They Created.
0 likes โ€ข 6d
Oh man! This is high value content and advice. I have done this in several capacities over the years and admittedly, didn't push it enough. But the ceiling is VERY high. It's why I offer affiliate links through Skool. It's a "scratch my back, and I'll scratch yours" that not a lot of people will take advantage of. Thank you for trying to teach this for individuals in pro wrestling. More should take advantage.
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@josh-gerry-3957
Coach Josh Gerry Pro wrestling coach, trainer, and mentor based out of Winston-Salem, NC. 25+ years of experience.

Active 2h ago
Joined Jan 6, 2026
ENFJ
Winston-Salem, NC
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