Many professionals put enormous energy into winning a new client. And then they wing what comes next. The first 90 days of a client relationship set the foundation for everything that follows. I want to share the framework I use, because I think it is genuinely one of the most overlooked areas in the helping industry. Before the first working meeting, send a welcome pack. A personalised welcome letter, your working agreement in plain English, a short questionnaire about goals, and clear next steps. It signals professionalism before you have even sat down together. At the first meeting, cover what I call the soft contract alongside the hard one. The hard contract is what you are doing. The soft contract is how you are going to do it. How will you communicate? What does success look like? What might get in the way? Break the 90 days into 30-day segments with shared objectives. Document every win. And build trust deliberately, through consistent action, not passively through good intentions. I made the mistake early in my career of assuming trust would build naturally. It does not. It is built deliberately. The 90-day review is not an ending. It is a beginning. I am curious how structured your first 90 days currently are. Tell me which fits best: a) I have a clear onboarding process and it works well b) I do some of this but it is not consistent across every client c) I mostly wing it after the contract is signed and I know it costs me d) I am just starting out and I want to build this in from the beginning Drop your letter below.

Hey everyone! 👋 I’m new here and really excited to be part of this community. Looking forward to learning, sharing ideas, and getting to know you all!

Here’s one I just created. Useful info for you too. Do you use Infographics in your business?

When you go into a client conversation, who are you speaking to in your mind: a prospect or a client? Because here is an idea I have been sharing for over 30 years, and it is one of the simplest and most powerful shifts you can make in your business. Deal with people as though they have already said yes. Not as though they will say yes. When you decide, before the conversation begins, that this person is already a client, everything about how you show up changes. Your words change. Your energy changes. Your body language changes. You stop holding back your best ideas. You fire your big guns first, because that is what you do with someone you are genuinely working with. And the client feels it. Even if they cannot explain exactly why, they feel the difference between someone who believes in the outcome and someone who is quietly hoping for it. Here is a quick reflection for you this week: Think back to two recent conversations. One with someone you treated as a prospect. One with someone you already knew was a client. What was different about how you showed up? The language you used? The generosity of what you shared? That difference is your opportunity. Drop your thoughts below. Have you tried this? What happened?

Over my many years in business, I've come to realise that one of the most powerful tools we can have is our Unique Value Proposition, our UVP. It's not just a fancy marketing term. It's the very essence of what we bring to our clients and to the marketplace. The problem? Most people get this wrong. They create something bland. Something that could apply to almost anyone in their field. In this video, I walk you through my 5-step formula for creating a UVP that actually attracts those "love to work with" high-paying clients. Have a watch and let me know what you think. And if you're open to. it, drop your current UVP below. Let's see if we can sharpen it together. 👇