Free doesn't mean cheap. Here's why...
Quick question for you. Have you ever offered something for free and wondered if you'd made a mistake? Maybe a free consultation. A checklist. A webinar. A taster session. And then thought... are people just taking the freebie and running? Here's what I've found over 30 years of working with coaches, consultants, speakers, trainers and accountants. The problem usually isn't that you gave too much away. It's that the free offer wasn't aligned closely enough with the paid work that followed. Get that alignment right and free becomes one of the most powerful client-attraction tools you have. I've written about this in detail in this week's blog, including a simple three-step framework you can apply straight away. Here's the blog if you want to read it: https://www.peterthomson.com/blog/why-free-isn-t-cheap-the-real-power-of-giving-first But I'd love to hear from you first. When it comes to free offers, which of these feels most like you right now? A) I don't offer anything free and I'm not sure I should B) I offer something free but it doesn't seem to convert C) I've got the free-to-paid flow working well D) I haven't really thought about it Drop your answer in the comments.