I'm a little bit of a domain hoarder. So here's what I did. For me, my company name, MessageSpecs.com came first. Because that was what I was doing most of my revenue-generating business under (consulting and coaching). So that was what I used for my main site. I also had my name (first+middle initial+last.com) for YEARS as a separate personal blog. When I launched the company page, I just made that a redirect. Recently, my first+last.com came available and I got that and pointed it to the company's page also. When I sort of landed on my "identity" as the "Nerd That Talks Good," I bought that domain as a joke. But I pointed it as a redirect to the main company site also. But, working with the Book Launchers team, we landed on a book title "Be a Nerd That Talks Good." So I started just telling people they could find me at nerdthattalksgood.com/book. That seems to work out. I've also got a podcast "Nerds That Talk Good," so I verbally say nerdthattalksgood.com/podcast and it forwards to the messagespecs domain. The way I look at it, all roads lead to my company, which is what I'm driving traffic toward. But the on-ramp to get there might be different depending on the audience. Regardless, I make my site's landing pages VERY obvious that they're on the right site. Because the domain ultimately resolves to MessageSpecs, which may not be what they were expecting.