The author panel in the Summit was such a delightful experience. One author, @Joel Benge , that is new to our community here just released his book last week. His branding inspired me so much that I went to check out his website, and he also vibe codes so that made me get there fast to see what I would learn. Soon after I find myself scrolling through the Table of Contents in his book and my hesitation to act was GONE. I bought 1 book. Then I bought 3 more. Sold by the TOC We talked about the importance of the TOC on here before but when you see GREAT you instantly understand the impact. I had already told several of my friends about his branding because when something is remarkable people make remarks about it. It's a perfect measuring stick for a STICKY message. My BFF was also instantly bought in because I shared his branding about the Hamburger. She is the leading scorer of Burger Time at her local arcade so it's so relevant on so many levels. 🤣 If you could only hear her describe how Burger Time works. Laughter for days, weeks, months, and maybe even years.