I built something you can sell to local businesses in minutes... Let me walk you through it. First, understand that most people fall into one of two strange camps: 1. They think their product is so good they can sell it to any business (dumb) 2. They freak out over picking a niche like they're choosing a spouse (understandable, but silly) Do you need some interest in the niche? It helps. Other than that, you just need to know a little about advertising. Enough to be dangerous. So when I was working with Ed today, he had a couple of niches he liked… and I just chose for him. Niche: Hardscape landscapers — starting with the southwest. Step 1: Run the niche through Charles, my niche finder tool. Quick market analysis and customer research to understand our ICP. Once we locked in the ICP, we moved into ads. (Btw… a business will always pay for lead generation if it's actually good.) Step 2: Build a small library of rad ads. We've always had an ad library to make this easy, but now with Claude... It's a game of making proven ads perfect. And all it takes is a chat. I handed Claude our customer research, told it to make 4 ads that pull awesome leads… 5 minutes later: done, and great. As a guy who's run ads for over a decade, I'll tell you this: making ads with Claude alone? Possible, not fun. Making ads with Claude + UpHex? Stupid easy. Step 3: Tell the agency owner to go sell. That's it. Local businesses don't want more AI. They just want customers. Your move. https://vimeo.com/1202717091?share=copy&fl=sv&fe=ci

Most people think crayons were invented for kids. They weren't. The original crayons were industrial marking tools. Factories used them. Farmers used them. They were built to mark crates, barrels, and machinery. And the company behind them? Struggling. The market was limited. Margins were thin. Growth was flat. They had a useful product that nobody was getting excited about. Then they noticed something strange. Teachers had quietly started using the wax sticks with their students. Pencils were expensive. Crayons were cheaper, brighter, and easier for small hands to hold. That observation changed everything. The company didn't invent a new product. They repositioned the one they already had. Suddenly crayons weren't industrial tools. They became tools for creativity. That shift created Crayola. One of the most recognizable brands in the world. Built on a product that originally couldn't even keep its lights on. --- Dan Kennedy has a line for this: "A starving crowd beats a brilliant product every time." The factories weren't starving. They had marking tools that worked. Crayons were a marginal improvement at best. Teachers? They were starving. The pencil problem was daily, painful, and unsolved. When crayons showed up, the teachers didn't need convincing. The product didn't change. The crowd did. --- This is what I see happen with agency owners all the time. They build a service. They believe in it. They've spent years dialing it in. They can answer every technical question about how it works. And somewhere in that obsession with the product, they go market blind. They stop being able to see how the market would actually want to receive what they have. They keep describing the service instead of the outcome. They keep selling the shovel instead of the hole that gets dug. So they package it the same way everyone else does. Ads. Funnels. AI. Automation. Lead generation. The market sees the package and treats it like a commodity. Then one agency comes along and frames the exact same capability differently.

Parents don’t have time for trial and error, and especially not for shiny objects. We’ve got actual lives to run. So when something actually works… It’s worth paying attention to. So let me start with a couple of real-world examples: ...Quinn Nolan built his agency to $20,000 a month with two ads. Two. ...Zeyad hit $10,000 a month in two months. Same concept. Both of them did it by keeping things incredibly simple only needing a Small Library of Ads. Ads that produce quality leads. Here’s how it works: 1. Pick one niche. 2. Build a handful of ads specifically for that niche. 3. Find prospects in that niche and rent those ads to them every month. You build it once. You sell it to ten clients. Then ten more. No guessing what to build for each new client. No starting from scratch every time someone new shows up. The library is yours. The niche is yours. The recurring revenue is yours. That’s what a real business asset looks like. Not a side hustle that eats every weekend you promised your kids. An actual system? You build once and sell over and over. So if you’re a parent trying to build something real on the side of your actual life I’m doing a free live workshop on February 26th at 11am MST. https://www.myagencymvp.com/ads-library I’ll build a Small Library of Ads on screen. From scratch. In real time. https://www.myagencymvp.com/ads-library Your move. Sam

Here’s the 3-click system we used to crush it. Everyone was sure we were gonna lose money in year one.. “You can’t fill an RV park in January, Sam.” “Nobody books RV spots in winter.” “You’ll lose money year one, guaranteed.” We hit 85% occupancy opening weekend. Let me show you how (because this works for ANY local business with a location). ☝️First off! You should learn to write ads. You will always be able to make money if you can write ads. Second… This is my RV park! Well I own it with some partners BUT I wanna tell you all about it. Not so you stay there. But so you can learn yet another way to print money IF you know how to run ads. Heres the problem with the RV biz: Most RV parks lose money year one. Not because of location. Not because of amenities. Because nobody knows they exist. If they don’t know about it… they can’t pay you. If they don’t pay you… you’re hosed! We bought this property and built it from the ground up. That comes with both risk and reward. The biggest risk? Outside of cost overruns and management… by far… Getting people to know about it! Well shit! I know how to get people to know about stuff, right? Ads! And with UpHex ads are stupid easy! (Keep reading - the 3-step system is stupid simple) So here’s what I did: ✅ Step 1: Setup an UpHex account for the RV park. ✅ Step 2: Collected some images of RVs taken in the pacific northwest. And then some video with the same vibe. Just uploaded those to their “Customer Creative” file in UpHex. ✅ Step 3: Showed Joe (park management) how to launch ads in 3 steps… making sure to show him the one step where instead of choosing template images… He just chose the custom creatives at launch. Done! (Seriously, if Joe can do this, anyone can) They flipped on the ads for month one… and they rotate through a small library that we have prepared month-to-month… Based on what makes the most sense for that month. Worked like a charm. And you know the crazy part?

On the surface I'd assume videos have an advantage over stills but of course they take longer to produce. I shoot ads with my camera for my clients yet my ads aren't showing me the results I necessarily want. Maybe that has something to do with our $10 a day budget but I'm not sure. Help!