Last Friday a light bulb went off after Russell‘s value stacking exercise. I own a med spa that offers a variety of skin treatments, including laser. My first offer resulted in me just discounting all of my treatments so although it sounded good, I wouldn’t be making much money. Then, last Friday morning I realized that I was not calculating my values properly. I was adding elements with preset discounts common in the industry as part of my stack and discounting them further. Once I changed this, I understood how to create endless irresistible offers and show full value. Below are the results from my 6 customers in real life at the spa this last week. I built custom irresistible offers on the fly. Zero objections. 100% sales ratio. $4800 $5000 $3920 $6,450 $6,450 $4450 TOTAL: $31,070 My average sale at consultation used to be $1500. This last week,, they averaged over $6000. This week. I will be doing a one to many for an in-person event for 30 ppl. Looking forward to it! This changes everything! !

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I am only on module 2 and have not done my webinar yet,, but something just clicked as Russell spoke about creating an irresistible offer. I woke up this morning and realized I was not value stacking properly and redid my entire offer. Today, at our MedSpa, I spoke with three different potential customers. Closed all three. $3050, $4500 and $4500. My average sales used to be $1500. This changed everything. Sometimes it’s easier to do a high ticket offer when you value stack properly. All three clients, when I revealed the price, had the same answer. “That’s it? “That’s how you know you created an irresistible offer. I just basically tripled my average sales order without losing more on the sale. This has changed the game. Thank you, Russell!

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