Last Friday a light bulb went off after Russell‘s value stacking exercise. I own a med spa that offers a variety of skin treatments, including laser.
My first offer resulted in me just discounting all of my treatments so although it sounded good, I wouldn’t be making much money.
Then, last Friday morning I realized that I was not calculating my values properly. I was adding elements with preset discounts common in the industry as part of my stack and discounting them further. Once I changed this, I understood how to create endless irresistible offers and show full value.
Below are the results from my 6 customers in real life at the spa this last week. I built custom irresistible offers on the fly.
Zero objections.
100% sales ratio.
$4800
$5000
$3920
$6,450
$6,450
$4450
TOTAL: $31,070
My average sale at consultation used to be $1500. This last week,, they averaged over $6000.
This week. I will be doing a one to many for an in-person event for 30 ppl. Looking forward to it! This changes everything!
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