During the superbowl yesterday, AI.COM was revealed. Why does this matter?
So many people forget that their website/domaing is actually worth something.
$70 million was paid for a .com site where most people are trying to launch .AI .IO domains.
It used to be a huge trustability that people woudn't visit .net sites.
In today's world attention is the top currency and with most people not being able to get past the registration site, a good portion of the $70 million was probably made back in a single day from all of the hits.
Your branding matters all the way down the line.