After 3.5 years without a system, I switched to paid ads + automated follow-ups. Now messages roll in daily, consults stay steady, and I work 3–4 days a week—consistently.

I want to share a little pricing hack I’ve been using that quietly added thousands of dollars a month to my PMU business 💸 When you run ads, you’ll get people who message:“How much are brows?” And that question is tricky…If you drop the full price right away, a cold lead can disappear before you ever get the chance to build value 🧠 On the East Coast (where I am), most women still need to discover powder brows first. They need to understand what it is, see results, feel comfortable with me, and then they’re ready to book 🤍 So here’s what I do now: 🔹 Leads from ads (cold) When they ask the price, I give them a range On the consult, I can: - Educate them 🎓 - Show photos 📸 - Answer questions ❓ Then I say: “For you, the first session will be $599.” 🔹 Referrals & warm clients When someone books from a referral or directly through my site (people who are already pre-sold 🙌), they see my regular price listed at $649 for the first session. Same service. Same quality.But I’m acknowledging the difference between: - Someone who’s never heard of me (ad lead), and - Someone who already trusts me (referral / warm traffic). I’ve slowly inched these numbers up over the last 3 months, and this tiny adjustment has added thousands of extra dollars per month without feeling salesy, pushy, or scammy 🥂 It all comes down to: - Building value first for cold leads - Letting your online/referral pricing reflect the demand you’ve worked hard to build 💅 If you’re staring at your own pricing and thinking,“I have no idea how to say this without scaring people off,”I’ve got you 🫶 Comment or Hit reply and type “PRICING” and I’ll send you the exact script I use when ad leads ask, “How much are brows?” …so you can copy it, tweak it, and start testing this in your own DMs. 💗Isabelle

Hi!! I just have a quick question about putting together videos to use as an ad. I feel like I don’t have a ton of high-quality videos and I’m struggling to make good ones to test. What would be your best advice as a new artist? I’m confident in my skills, but I really just only have a few before and afters. Any advice?

🎥 Watch this video, write your script, and feel free to copy mine! This exact ad has brought me thousands of dollars in profits every single month. I pair it with a free consultation offer and consistently book 90% of clients on the spot. The process is simple: ✅ Piece your clips together in CapCut ✅ Record yourself speaking separately and upload it as an overlay video ✅ Publish and watch it work! Drop a comment if you want me to make a step-by-step tutorial showing exactly how I do this—it’s easier than you think!

Staying confident while you're learning is something I struggled with for years 😅. Sometimes client skin isn’t ideal, or you don’t know if an outcome was your fault—maybe you went too deep, the client used a product that made their skin sensitive, or you picked the wrong color—you won’t know for six weeks! ⏳ It’s even more challenging when you don’t have a community of artists to turn to. Facebook groups are often full of unhelpful comments and misinformed advice ❌. That’s why I created this community 🌟: a safe space where educated feedback, real photos, and honest advice are shared. Post anything—questions, struggles, or results—and know that you’ll get support from artists who actually understand the craft 💬✨. Remember: sticking with it is everything 💪. Keep learning through courses, shadowing other artists, or practicing at home 🖌️. Even on a budget, every bit of education and practice moves you forward. 🔥 COMING SOON: Mini Courses & Full PMU Brow & Lip Tutorials from different master artists every month! Think of it like mini online apprenticeships from artists around the world 🌍. Affordable, diverse, and designed to make you a more skilled, confident, and knowledgeable PMU artist.