PARTNER TARGETING CRITERIA FRAMEWORK
I apologise for being missing in action for a bit, a close friend of 40 years died last week and it knocked me around more than I expected. However, for the rest of us life goes on, and the fact that he wasn't much older than I am put the reality that we are not alive for all that long into perspective. I'm going to try to make the most of the time I have left, and I'm going to do my best to make 2026 the best year of my life so far. With that in mind... We've been talking about working with partners and using Community Auctions to bring in often obscene amounts of money in very short periods of time. One of the roadblocks to getting our first Auction underway is finding potential partners who are happy to let us run a TEST to their audience. I've given you a script for reaching out to people in this post, but who do you send it to? I'm going to solve that today... The goal: Identify the 12-15 people per month most likely to say "yes" to a Test campaign, so you're not wasting outreach on people who'll never convert. THE CORE QUALIFICATION MATRIX Our ideal partners need ALL THREE of these: ✅ AUDIENCE (they have people to sell to) ✅ PROOF (they've sold high-ticket before) ✅ PLATFORM (they can deploy Poll + Auction mechanics) If any one is missing, conversion probability drops significantly. TIER 1: THE "HELL YES" PARTNERS (Highest Conversion Probability) These are partners who check every box and have psychological readiness: Demographics: - Revenue level: $200k-$2M annual (sweet spot is $300k-$800k) Why: Under $200k often don't have audience depth; over $2M have established systems and are harder to change - Audience size: 2,000-20,000 engaged followers/subscribers Why: Too small = not enough bidders; too large = often have agency/team doing campaigns already - High-ticket history: Already selling $2k-$20k offers Why: Audience is pre-qualified to spend; partner understands high-ticket psychology - Platform presence: Active community (Facebook Group, Circle, Slack, Discord) OR highly engaged email list (>30% open rates) Why: Auction mechanics need real-time engagement and social proof