26d • General discussion
That’s Not Your Job
I'm a big fan of Dean Jackson and this morning he sent an email that reminded me of something I've been forgetting lately...
Here's Dean's message in full:
________________________
I once saw a great interview with Quentin Tarantino on The Charlie Rose Show.
He told a story about a lunch that changed his life.
Quentin was having lunch with one of his hero directors — someone known for creating beautifully crafted films — and he asked him a question that had been bothering him:
“How do you get your vision onto the screen so perfectly?”
The director didn’t hesitate.
“That’s not your job.”
Your job isn’t to get the vision onto the screen.
Your job is to get the vision into the minds of the cinematographer, the lighting director, the set designers — the people who know how to create the mood, the environment, the feeling.
None of those things are your job.
Your job is to describe the vision.
Quentin said that realization changed everything for him. It allowed him to relax and lean fully into the one thing he was best at.
And the more I think about it, the more I realize how relevant that idea is right now.
We’re living in a world where we have access to more capability, talent, tools, and resources than ever before. Almost anything we can imagine is now doable.
But that doesn’t mean it’s our job to do everything.
Our job is to get clear on the vision — and get really good at describing it.
There has never been a better time to be a visionary than right now.
Honestly, it’s almost overwhelming.
I’m still wrapping my mind around it.
A simple place to start is to spend some time just describing what you would do if anything you imagined was possible.
No execution required.
No how-to needed.
Just clarity.
___________________________
Rocky again...
So how does this affect us and what we are doing here at Digital Asset Profits?
I'm seeing some members struggling to get traction because they are trying to do everything and/or are starting from scratch.
Creating content, developing products, building sales funnels, posting on social media, and a hundred other things besides.
PLEASE take what I am about to say to heart...
We DO NOT need our own products, funnel, audience or anything else to start making a very respectable living doing what we love.
Everybody's assets can be our assets as well if we just know how to ask for them.
There are MILLIONS of creators who have life-changing information who are unable to get their message above the noise of the cut-throat 'marketers' who are selling crap that doesn't work to unknowing people who could transform their lives if they just has the right knowledge.
We are in a position to help at least some of those creators help people by getting their message out to the World.
All we need to do is put the DEALS together between the creator and other audience owners who can help them to share their message.
Creating these deals is the $10k to $100k per hour work we are not doing of we are trying to create products, funnels or audiences of our own.
And what's the fastest and easiest way to approach a creator we'd like to partner with?
By offering to GIVE them something that directly addresses their biggest pain point, something they worry about multiple times every day.
Want an example?
Let's say you know a creator who helps people choose the best Stock Index Funds or ETFs for their 401k retirement account.
They are using Webinars to attract prospects, but they are finding it's costing them a lot more per Webinar attendee and their sales are declining because people are leaving before the end where they offer their program.
What if we sent them an email that said something like:
__________________________
Hey Peter,
Personal finance leads are the most expensive peeps to get on a Webinar…
We’ve been running 5 and 6-figure auctions and pulling out 100 ready-to-buy-now leads in under 24 hours… with no ad spend.
I’ve got a bumbly video showing what we’re doing, wanna see it?
-Rocky Tapscott
PS You can't buy anything. But because your offer sells on a webinar, I think you'd clean up running an auction for your ETF Investing Masterclass .
It's a blast watching everyone placing bigger and bigger bids in the comments. It goes CRAAAAZZZY. I know your offer is hot!
__________________________
Do you think Peter would reply and ask for the video?
We are getting replies from up to 80% of the people who receive an Intent Based message like this asking to see how we are generating so many ready-to-buy leads without running ads.
We are following up with a series of messages where we GIVE them so much value and help many of them are begging to work with us.
Would you like to know more about how we are getting super-excited people to partner with us using what we are calling the Giving-FUNel?
Comment FUN below or DM me and I'll send you the details.
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That’s Not Your Job
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