Travis just posted this on Facebook: ______________________ Coaches, consultants or Experts: Would you be willing to sell a 4 hour consult (1/2 VIP Day) for slightly less than your normal rate… If… I could sell 12 to 20 spots in one of your programs for your regular price in a few days? Comment below please if at all interested. AND… If you’re SUPER interested, DM me. Rooting for Ya, Travis _________________ This is the type of post or email that encourages your best prospects to raise their hands and say "yes that's for me". Let's dissect it: 1) "Would you be willing to sell a 4 hour consult (1/2 VIP Day) for slightly less than your normal rate…" - He is looking for people who would be willing to run an auction even if the top bid ended up being less than they would normally charge for a half-day consult. This disqualifies anybody who is scarcity minded and gets people who can think beyond today's sales to lean in. 2) If… I could sell 12 to 20 spots in one of your programs for your regular price in a few days? - We know the most money is made AFTER the auction by DM'ing the bidders and making them a Domino Offer with 3 tiered options at full retail price. A $5k highest bid can end up generating $50k or more in sales over a couple of days. Travis calls using a post like this "Feminine Mojo'" Your invisible prospects become visible by giving you an Indicator of Interest (IOI). What is an Indicator of Interest? A comment, a 'Like', a DM or a purchase. Whenever we get an IOI, we should reach out personally and thank them, then start a conversation if we can. Travis calls reaching out after an IOI "Masculine Mojo". When we use Feminine Mojo and Masculine Mojo together link this (and in that order), we can 4X to 10X our results. I'd love to hear from you if you use this and let me know how it worked out.

I remember years ago I purchased a book written by Michael Port called 'Book Yourself Solid' because the thinking at the time was we needed a full calendar of "Strategy Sessions" or "Discovery Calls" or whatever you want to call them so we could arm wrestle prospects on the phone into buying our shit. The reason I bring this up is because today I saw the calendar attached from a very successful person and thought WTF, people are STILL doing this to themselves. Okay, for people who love hustle and the confrontational, dog eat dog activity of sales calls, this is probably fine. I've been on the receiving end of enough of those calls to know they are no fun for anybody. But for the love of all that is Holy, I'd rather have a caustic soda enema than get on the phone with even ONE person to try to sell them anything. I know this has cost me money in the past, but I so prefer being able to attract the exact people who are pre-sold on buying from me, having a friendly conversation over email or DM, and watching as they happily buy a solution to a nagging present pain they are FED UP with. If your calendar looks anything like this and you'd like to chat about a different way of doing things, let me know. Cheers Rocky

I spent some time tweaking my website earlier this week and I think I finally figured out something that was bugging me. My homepage had way too many things going on… links everywhere, different sections, too many options. I cleaned it up and made the main action way more obvious. Not gonna lie, I was surprised when I started seeing a few more people actually clicking through. It’s funny how sometimes the smallest changes make the biggest difference.

Pretty much everybody who posts content online is doing it to get more eyeballs. Most of them would also like more reach, more impact, and more sales. Offering to repurpose their content into multiple products, services or Digital Vending Machines without them spending any Time, Energy or Money, and while making them look good (Reputation) and feel like they are having a greater impact (Identity) is a way for anybody to create a low stress, high income business starting from scratch. There are MILLIONS of creators who would love for somebody to come along and take their lead generation and sales problems off their plate so they can focus on what they love - to teach. By repurposing their content and placing it into new distribution we can do that for them. The Problem: Starting the conversation with creators we'd love to help. The Solution: Something Travis shared in our mastermind group. If we rush in trying to sell our service or "shoulding" all over them, we're doomed. But if we approach it from a completely different angle, magic happens. EXAMPLE: But let's say we have found somebody with an incredible course about buying land for NOTHING except back property taxes. We could reach out and say: "I've never heard of a smarter way to buy land than just sending the deed and offering to pay the back property taxes. Every time I mention this to my friends who run online businesses, they go crazy! They want land sooo bad! Do you work with online business owners?" The Format: I've never heard of a smarter way to [get a result for the thing they are an expert in] than [doing the thing that makes them unique]. Every time I mention it to my friends who [run a business related to what they offer, have a problem they solve], they go crazy! They want [this thing or this solution to a present pain] so bad. Do you work with [that audience]? This opens up the possibility for a conversation that could go anywhere (or nowhere). But you are much more likely to be able to discuss helping them to get more reach, eyeballs, make a greater impact and make more sales by repurposing their content than if you try to pitch them cold.

A few months ago I posted a list of 48 ideas for content we could create by repurposing an author's book. Yesterday in this post I gave you one example which was translating it into another language. I used Claude.ai to help me create an updated list of ideas we can use to repurpose our own or other people's digital content to create Digital Vending Machines that dump cash into our bank accounts without trading time for money doing shit we'd rather not be doing: Each idea is designed to help an author upsell book buyers into deeper, more valuable experiences, programs, or licenses, leveraging the “new money from old courses” philosophy. I’ve included pricing suggestions, positioning angles, and how each can be delivered as a scalable offer. 1. Chapter-by-Chapter Mini-Courses Create a series of short, actionable video or audio mini-courses, each focused on a single chapter’s topic. Bundle as a “Deep Dive Masterclass Series” for $497–$997, or sell individually for $49–$97 per chapter. Upsell: “Unlock the full implementation toolkit for every chapter, includes video lessons, templates, and live Q&A.” 2. Individual Chapter PDFs as Lead Magnets Offer downloadable, value-packed PDFs for each chapter as free or low-ticket lead magnets. Upsell into a “Complete Implementation Vault” ($297–$497) that includes all PDFs, plus bonus resources and a private Q&A call. 3. Chapter Summaries as Social Posts Turn summaries into a “Social Content Accelerator” package for business owners or coaches. Sell a license to use your summaries as their own content for $997/year. 4. Key Frameworks Extracted as Standalone Templates Bundle your book’s frameworks as editable templates (Google Docs, Notion, Canva, etc). Sell as a “Frameworks Toolkit” for $297–$997. Upsell: Include a live workshop on how to implement each template. 5. Book Discussion Guide for Book Clubs or Communities