It's Friday, and for most of us, that means we've got two days off. What's the biggest thing you've learned this week? It doesn’t have to be about business, marketing, or anything work-related. For example, the biggest thing I’ve learned is that I CAN start the Couch to 5K programme, but it will make my legs feel like limp noodles. So, over to you: what’s the biggest thing you’ve learned, or the most fun thing that’s happened this week? Share with the class.

We've had another great week for people signing up for the Business Amplifier. It gives me a hearty pleasure to introduce you to the following excellent human beings: @Jamie Wright @Helen Oldfield @Chris Rogers @Kevin Tucker @Danielle Tucker @Lauren Harrison @Becki Garrod @Keith Schorah @Connor Whiting @Jason Mageehan @Andy Harris @Elene Marsden @David Booth It's great to have you all here! If you see your name on the list, please start a new post to introduce yourself. The Business Amplifier thrives on community and interaction - we're all here to help each other. Got questions about tech, marketing, SEO, AI, or why your printer only breaks down during deadlines? Ask away. Ask the daft ones. Ask the big clever ones. Then wade into someone else’s thread and share what you know. It all counts. So there it is. No sales pitches. No peacocking. Just a group of fine folk figuring stuff out together. Let’s get stuck in.

I just found this interesting thing in one of the newsletters I received by email. It's a pre-mortem, something you can run before you're about to launch something. I'd be really interested in seeing what kind of responses you guys get from it and if it's any use. COPY EVERYTHING BELOW THIS TEXT AND PASTE INTO ANY LLM AI (GPT ETC) Prompt: I am planning to launch the following strategy/project: [insert strategy/project outline]. Before I move forward, I want you to play the role of a critical thinking partner and run a pre-mortem. Imagine that the strategy has failed six months down the road. Walk me through what went wrong, considering potential risks, resource misalignments, timing issues, dependencies, and team coordination problems. Focus on identifying the most likely causes of failure from all possible angles (execution, market, internal operations, etc.). What key areas of risk should I be looking out for and addressing right now? Suggest preventive measures I can take or things I might have overlooked. Break down the specific steps that, if overlooked, could derail the project and how I can avoid them. Please be as detailed as possible, giving me specific examples and possible scenarios.

There’s another week under our belt! Share one thing that you’re celebrating this Friday. It doesn’t have to be work related!

I'm gearing up for the next season of the Business Amplifier podcast. Looking back at the stats over the time it’s been running, the solo episodes, where I explain a topic or give step-by-step advice, consistently get the most listens and views. I’ll try not to let that go to my head, but I do think the reason those episodes perform well is because they solve real problems. That’s what makes the podcast useful and popular. So, what would you like me to cover next? It doesn’t have to be about SEO or digital marketing; feel free to suggest anything. If it’s a topic I’m not familiar with, I’ll bring someone on who is. Drop your ideas in the comments below.