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Google Ads eCom Lab

905 members • Free

24 contributions to Google Ads eCom Lab
🔒 New Premium Drop: Q2/Q3 2026 Fashion + Home Decor Product Research
The fashion drop in spring got more DMs than anything we shared this year. So we went deeper. This time we ran the full research across two niches: Fashion AND Home Decor. Same method. Real data, not guru guesses. The base 👇 💰 200+ Google Ads accounts. $14M in monthly revenue. 🛒 119,000+ conversions analysed across 106,000+ live products. US, DE, UK, NL, PL, AU, FR and more. Almost double the last report. 🧾 Plus paid 3rd party data from sources that would cost you a small fortune to stack yourself. What's inside 👇 📦 Top 20 products converting RIGHT NOW in each niche (May-June 2026) 📊 Every major fashion and home decor category with a clear verdict: scale now, scale into fall, or wind down 🔤 The exact words to put in your product titles - pulled from what's converting, not what sounds nice 📅 Month-by-month seasonal roadmap built from real 2025 curves, so you know exactly what to stock and when 🌍 All of it cross-checked against 20+ industry trend sources. Where only our data sees it, that's your edge. A few things that will mess with your assumptions 👇 → The fastest-growing home decor category is one most stores treat as a throwaway upsell. It converts at 3.1x ROAS and the trend press ignores it completely. → One fashion product type from the spring report doubled down. Our top store runs it at 2.8x ROAS and it's still accelerating into Q3 → There's a country in this data converting at 2.5x blended ROAS that almost nobody targets → The biggest summer category in home decor peaks THIS month, then fades hard. Most stores scale it in August - exactly when it dies Most would package this and sell it. We keep it internal - except for you. Premium members only as always! If you're premium: Comment "RESEARCH" and which report you need I'll send it to you. 💌
0 likes • 2d
@Tim V the research is for our premium members only
0 likes • 2d
@Cole Norton sent in DM 🙌
🚀 Welcome to the #1 Google Ads community for D2C and dropshipping ecom operators
Hey - glad you're here. This is Google Ads eCom Lab. It's a free community for ecom operators who want to actually get good at Google Ads - not from theory, but from the system we use on 200+ live client accounts generating €200M+ in tracked sales. What this room is A Google Ads war room for D2C and dropshipping store owners. You get a full scaling course, monthly live calls, daily tactical chat, weekly templates, and a network of operators who are running the same stuff you are. 💪 ✅ The rules 1. Stay tactical. No motivation posts, no "what does everyone think of X" without a specific question. 2. No pitching. Don't promote your agency, course, SaaS, or service. Zero tolerance. 3. No generic advice. If you're answering someone, give them the actual answer - not "it depends" with nothing underneath it. 4. Confidentiality. Don't share other members' numbers, stores, or strategies outside this room. 5. Respect the room. This is an operator community - act like one. 🎯 Where to start Head to the Classroom tab. Start with module 1 ("Google Ads Masterclass for eCom Brands"). Go through the first three modules before asking questions in chat - most of the foundational stuff is covered there. If you're already advanced - jump straight to the Performance Max or ROAS troubleshooting modules and bring your specific account questions to Thursday teardowns or the monthly call. 📲 Monthly live call We run a group call every month. The date gets posted here and in the Events tab one week out. Bring your campaign, your screen-share, your question. We audit live. No pre-packaged presentations - just real accounts, real problems, real fixes. One ask If this room helps you - post your win on Saturdays. Not to flex. Because the person two steps behind you needs to see what's actually possible. That's how the room compounds. 🔥 See you in the feed, Chris
1 like • May 21
Hey @Awwal Abdallaa welcome! 💪
0 likes • 3d
@Phantom Fazbear hey welcome to the group! 🙌
0 likes • 5d
Hi @Heather Evans welcome! 🙌
New Beginners Content Drop 👇
Hey guys! Quick update, we´ve just added a few more resources in the Bonus section, especially tailored for those of you who are just starting out with Google Ads. 🔥 Great content for you to get your fundamentals right before getting to the next level 💪 Will probably save you lots of time and money, so don´t miss out 😉
1 like • 8d
@Irshaad Busawon so happy to hear that!! let´s gooo 🚀
1 like • 8d
@Irshaad Busawon no we don´t have a specific resource on negative KW; I´ll take note of it so we can prepare something in the future :) What I´d recommend is for you to analyze your search terms report in google ads and see which ones don´t really match your products or business + those that eat up budget, but don´t convert.
PMax Campaign Spending Full Budget Too Early
I launched a PMax campaign with a budget of €50, and it's been running for three days now. Today It's only 12:00 AM and it has already spent €55. Why is it spending the entire budget so early in the morning? Is this normal?
0 likes • 8d
@Ayoub Mann yea especially in the learning phase these fluctuations are not necessarily a red flag. Ultimately you want traffic that converts, but that can take a few days or even a couple of weeks. 3 days is definitely way too early to tell. In the meantime, I would make sure your website is optimized, your prices are competitive, you have good product photos etc. And I recommend you check that your Pmax is set up correctly. Go through the checklist from this resource specifically on this topic: https://www.skool.com/google-ads-ecom/classroom/0e021b5b?md=947f0a66f3f446139f591bb84a29adf2 You´ll see it in the resource, but super important you turn off asset optimizations on the Pmax level so you don´t waste money on YouTube for example.
0 likes • 8d
@Ayoub Mann you´re most welcome! 🙌
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Tulia Savulov
3
40points to level up
@tulia-savulov-9666
COO at Scaley AI

Active 8h ago
Joined Nov 19, 2025
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