Joe mentioned something this morning's LinkedIn training that really struck a nerve. What are your 3 Core Values and honesty can't be one of them because it is presumed? I put this through evyAI and really like what came back at me. Give this a shot. Share your 3 below in the comments. Here are my results: Prompt: Given what you know about TW3 Marketing and Bobby Christy, what are their 3 core values. Honesty is presumed and not considered a core value. Result: Here are the three core values that define both the brand and the man behind it. 1. Trust Before Transaction TW3 Marketing doesn’t chase quick wins or rely on gimmicks. The philosophy is clear: build trust first, earn business second. 2. Clarity Over Complexity Whether in content, coaching, or campaigns, Bobby champions simple, human-first communication. 3. Results Through Responsibility TW3 Marketing isn’t an agency that hides behind deliverables. It’s performance-based, accountability-driven marketing.

Ever wonder if using AI tools like ChatGPT is helping or hurting your thinking? MIT just dropped a study that’s stirring up a lot of conversation—and I’ve got some thoughts as both a tech enthusiast and as CEO of evyAI. Here’s what stood out: The study found that heavy ChatGPT use can lower brain activity and originality, but partial use actually boosts brain engagement. It’s all about how you use it. I see the same thing with LinkedIn sales—if you let AI do all the work, you lose your edge. But if you use it to support your process, you get better results and stay sharp. Here’s how I approach it: - Think before you prompt. Jot down your ideas first—your brain will thank you. - Let AI help you outline, but do the writing yourself. That’s how your unique voice shines through. - Always check your sources before summarizing. AI is fast, but you’re the expert. - Never publish raw AI output. Edit, tweak, and make it yours. At evyAI, our Sales Assistant is designed to help you work smarter on LinkedIn, not replace your creativity or personal touch. It’s about making your process easier, so you can focus on building real relationships and growing your business. Curious how you can use AI to boost your sales without losing your personal touch? Send me a message—I’d love to chat and share what’s working for me and our clients. #LinkedInSales #AIProductivity #SalesAssistant

I wrote a post that is going live in like 20 hours that explains how I get AI to sound exactly like me. Does your AI sound like you? Here is what your missing. If the AI Doesn't Sound Like You, Here's What You're MISSING... Your AI sounds like a ROBOT and you're wondering WHY? Let me SPLLLLLLLLLAIN what's happening... When I first started working with AI to write content for my team at evyAI, I was FRUSTRATED beyond belief. The content was technically correct but it had ZERO personality. It sounded like every other generic business post on LinkedIn. BORING. LIFELESS. FORGETTABLE. I realized something POWERFUL... Most people think they can just tell AI "write like me" and BOOM! Magic happens. WRONG! Here's what I discovered after analyzing THOUSANDS of voice replication attempts: The AI is missing the SOUL of your communication. And I'm gonna tell you EXACTLY what elements you're probably missing that make ALL the difference. MISSING ELEMENT #1: Your Personal PAIN STORIES Most people give AI their "highlight reel" but forget their STRUGGLE STORIES. When I was 9 years old, I got up to read in class and the entire class LAUGHED at me. My teacher yelled: "sit down and shut up you idiot!" That memory shaped EVERYTHING about how I communicate today. Your pain is your POWER. If your AI doesn't know your deepest struggles, it can't write with your authentic voice. High Energy Observation: Write down the 3 most painful moments in your life that shaped who you are today. Feed those to your AI. Watch the magic happen. MISSING ELEMENT #2: Your WEIRD Quirks and Obsessions I'm obsessed with consciousness and awareness. I say "SPLLLLLLLLLAIN" with extended letters. I use "NUNYA business" instead of "none of your business." I end things with "BOOM!" and "TADA!" Your quirks are what make you MEMORABLE. Most people sanitize their personality when training AI. BIG MISTAKE! The weird stuff is what people REMEMBER. The quirks are what make people say "Oh, that's definitely from [YOUR NAME]."

Please post your most up to date LI Post for our engagement. Please use@Joe Apfelbaum's link to clean up the URL before posting. Here's that link to copy & paste your post link into to clean up before posting. After you paste it in the field at the top and click clean up use the 2nd one down that says "URL without UTM parameters:" https://strategy.evyai.com/post-url-cleaner Thank you and Party on Wayne! Just to make it easier on you here's the Bulk Link Opener 2 to use to copy & paste all of these to for easy commenting later. https://strategy.evyai.com/bulklinkopener2

Please post your most up to date LI Post for our engagement. Please use @Joe Apfelbaum's link to clean up the URL before posting. Here's that link to copy & paste your post link into to clean up before posting. After you paste it in the field at the top and click clean up use the 2nd one down that says "URL without UTM parameters:" https://strategy.evyai.com/post-url-cleaner Thank you and Party on Wayne!