Ideal Client (Person) Sarah, 28-40, female professional earning $70,000-$120,000 who fears appearing pretentious yet desperately wants recognition as a discerning supporter of local innovation. She spends extensively researching premium products through Instagram, food magazines, and craft distillery accounts, viewing gin purchases as investments in values-aligned consumption. Her deepest desire: authentic connection to New Zealand's artisan community with insider status as someone who discovers exceptional products first and can confidently recommend them as reflections of her refined judgment. Core Promise (Outcome) Serve a gin that 3 out of 4 guests will ask about and remember your gathering for its exceptional local spirit. The Plan (Milestones) 30-day journey from purchase to confident brand advocate: 1. Perfect Your Personal Serve (Days 1-10) Master optimal serving method - discover which tonic, garnish, and glassware combination best highlights unique NZ botanicals 2. Learn the Story That Sells (Days 11-20) Confidently articulate Pungent Pukeko's compelling origin story and what makes it distinctly different from mass-market gins 3. Host Your Signature Moment (Days 21-30) Successfully serve at your next gathering where 3 out of 4 guests ask about the gin and remember your event Price & Payment Options - Primary Offering: $75 per 500ml bottle (single payment) - Discovery Gift Set: $45 for 3x 50ml samples + tasting notes - Complete Experience: $110 for full bottle + discovery set Value Stack: $85+ value for $75 (artisan craftsmanship $35 + native botanicals $25 + social currency $25 + guaranteed outcome = priceless) Scarcity Mechanism - Limited Monthly Production: Only 120 bottles per variety per month - Discovery Sets: Maximum 95 monthly - Never in Retail Stores: Exclusively direct from distillery - Real-time inventory: "37 bottles remaining this month" Urgency Trigger - Batch Release Deadlines: "Pre-orders close Thursday midnight or when we hit 120 bottles" - Bonus Expiry: "Order within 48 hours for free cocktail cards" - Price Increases: "Current pricing locked until December 31st" - Waitlist Fast-Track: "8 emergency reserve bottles available until Friday 5pm"

Alrighty – the votes are in! Our first workshop (early Oct, date TBC) will be on Email Marketing. For those who voted on other topics, don’t worry — we’ll cover everything in good time. Now, to make this session super useful:What are your biggest email marketing hiccups right now? - Tech setup and automations - Coming up with story ideas - Writing emails people actually open and click - Growing your list - Segmenting or tagging properly - Not knowing what to send (and how often) - Staying consistent - Turning subscribers into actual customers Drop your pain points below so we can build the workshop around what you need most. Most people massively underutilise their email list so it's a great weapon to master.

Kia ora, It'd be super helpful if we all get to know each other. We’re a small but mighty crew all working toward the same goal: setting up funnels that bring in leads on autopilot. Here’s what to do: Drop a quick comment below with... 1. Who you are (name + biz or what you do) 2. Your main marketing goal you want to get out of this program That’s it. Super simple. 💡 Pro tip: Don’t just lurk — reply to at least one other person’s intro. Connections = momentum. We’re stoked to have you here, can’t wait to celebrate your wins along the way. 🚀 Cheers, Josh & Mearle