4d • General discussion
Offer Worksheet
Ideal Client (Person)
Sarah, 28-40, female professional earning $70,000-$120,000 who fears appearing pretentious yet desperately wants recognition as a discerning supporter of local innovation. She spends extensively researching premium products through Instagram, food magazines, and craft distillery accounts, viewing gin purchases as investments in values-aligned consumption. Her deepest desire: authentic connection to New Zealand's artisan community with insider status as someone who discovers exceptional products first and can confidently recommend them as reflections of her refined judgment.
Core Promise (Outcome)
Serve a gin that 3 out of 4 guests will ask about and remember your gathering for its exceptional local spirit.
The Plan (Milestones)
30-day journey from purchase to confident brand advocate:
1. Perfect Your Personal Serve (Days 1-10)
Master optimal serving method - discover which tonic, garnish, and glassware combination best highlights unique NZ botanicals
2. Learn the Story That Sells (Days 11-20)
Confidently articulate Pungent Pukeko's compelling origin story and what makes it distinctly different from mass-market gins
3. Host Your Signature Moment (Days 21-30)
Successfully serve at your next gathering where 3 out of 4 guests ask about the gin and remember your event
Price & Payment Options
- Primary Offering: $75 per 500ml bottle (single payment)
- Discovery Gift Set: $45 for 3x 50ml samples + tasting notes
- Complete Experience: $110 for full bottle + discovery set
Value Stack: $85+ value for $75 (artisan craftsmanship $35 + native botanicals $25 + social currency $25 + guaranteed outcome = priceless)
Scarcity Mechanism
- Limited Monthly Production: Only 120 bottles per variety per month
- Discovery Sets: Maximum 95 monthly
- Never in Retail Stores: Exclusively direct from distillery
- Real-time inventory: "37 bottles remaining this month"
Urgency Trigger
- Batch Release Deadlines: "Pre-orders close Thursday midnight or when we hit 120 bottles"
- Bonus Expiry: "Order within 48 hours for free cocktail cards"
- Price Increases: "Current pricing locked until December 31st"
- Waitlist Fast-Track: "8 emergency reserve bottles available until Friday 5pm"
Included Bonuses
- Fast Action (48hrs): Premium cocktail recipe cards ($15 value)
- First 15 Monthly: Branded copper jigger ($25 value)
- Weekend Orders: "Story Behind Your Bottle" card with authentic talking points
- Discovery Set Buyers: "Host Like a Pro" serving tips for confident presentation
Guarantee
Triple Protection:
- 30-Day Unconditional Refund: No questions asked for taste preference
- Discovery Set Promise: "Love one or love none" - full refund if you don't find one you'd serve to guests
- Perfect Bottle Guarantee: Any quality issues replaced immediately with express shipping
"We're so confident you'll become the friend everyone asks about gin recommendations, we guarantee it."
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Offer Worksheet
skool.com/inhouse
Build your own marketing machine—so you can attract leads consistently, grow with confidence, and keep control where it belongs: inside your business.
Leaderboard (30-day)
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