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Owned by Matt
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55 contributions to In-House Edge Community
18h •
Men's Embodiment & Leadership Coaching Offer
Kia ora, I've just drafted up my offer document. Let me know what you think. https://docs.google.com/document/d/1Tzb6enKZbaZ0ks3s8ZWNESwGj8keAgWN/edit?usp=drive_link&ouid=100374852838576367884&rtpof=true&sd=true It's not one page, but I followed a combined structure of the workbook & also the In-House Offer. Should my website page for this service follow a similar structure, so that I can forward people to my website page rather than a google drive document? Or save it as a pdf for sharing? Either way, good process and nice to build a bit of clarity & momentum. Cheers, Dylan
1 like • 14h
epic man! Can see you've put a lot of thought into it. Some of the stuff that they actually 'get' is a bit buried. I put it through chat gpt and this feedback I thought perfectly sums it up: The mistake most coaches make (and you’re close here) is over-indexing on modality language at the expense of buyer brain language. So here’s how to keep your flavor without losing clarity or conversion: Framework: Two-Layer Messaging Think of your copy in two layers: 1. Front Layer (buyer brain) → clear, outcome-driven, specific. 2. Back Layer (soul resonance) → your embodiment/spiritual language. This way, the hook and outcomes speak to urgency, and the supporting copy feeds their identity. Take everything with a grain of salt, but there's some really good stuff in here: https://chatgpt.com/share/68ddd59f-4ee8-800a-bb47-8f06850f07b4 Just little changes around the clarity but keeping the same tone and vibe and it will be a banger I reckon. Awesome work. Also - I do think the avatar is a bit broad currently. And if you want to serve multiple types of men that's ok, it just needs to be clearer around the problems (so people go tick tick tick 'that's me!') To answer your question about landing page. We send pdf/word doc to warm leads, and use a landing page for paid ads. So start w/ word doc. Refine it till its nice and punchy. Ideally get some feedback from people (even if they say no ask why), then make the landing page and move on to the ads part etc . Awesome work I can see a lot of people needed your help!
18h •
Welcome and Quick Update
Hi all — and welcome to our new members! We’re stoked you’re here. Pricing has now increased to $510 NZD/month (for new people), and we’re investing heavily in resources, support, and planning for this community. There’s an awesome mix of businesses here. That variety matters — it’s easy to get stuck sounding like everyone in your niche. Borrowing left-field ideas helps you stand out. Our goal: real results for everyone. Sometimes wins come fast, sometimes they take iteration — just keep moving, testing, and experimenting. With Christmas on the horizon, now’s the time to dial in your offers and plan to capitalise on the season. Get your bonuses, guarantees, urgency, and scarcity locked in (see the Offers module). We’re especially excited about the next few months around AI for marketing and content creation (images + video). Homework: - If you’ve booked a Gameplan Session, please aim to complete it by Friday 10 October. Send me a message to confirm. - Lock in your calendar for the Email Marketing Workshop on Friday 17 October at 10:00am (usual group call time, same link). Relpay available if you can't make it. Let’s go!
1 like • 18h
For clarity the new price is for NEW people - your low price is locked in forever!!
12d •
Lead Magnet Example:
How will your lead magnet help your prospect?1. The PDF Guide - Benefit: Educates without pressure — shows them how to select a meaningful, lasting piece of art. - Emotional connection: Builds trust and positions art as a personal, legacy-worthy gift, not just decoration. - Practical help: Offers actionable tips, checklists, and inspiration to avoid the fear of “buying the wrong piece.” - Exclusivity: Shows them that your artwork is limited and curated — makes the purchase feel special. 2. The Quiz - Benefit: Personalizes their experience — they feel like they are being “seen” and guided to the perfect piece. - Reduces uncertainty: By matching them to pieces based on their room, style, mood, and preferences, you make the buying decision easier. - Fun engagement: Interactive, feels like an experience rather than a sales pitch. 3. Collector’s Circle / Email Sequence - Benefit: Provides early access, behind-the-scenes stories, and collector perks, which adds exclusivity and belonging. - Seasonal urgency: Timely reminders about holiday deadlines or limited editions increase the likelihood of action. - Ongoing engagement: Keeps your art top-of-mind, nurturing them toward a confident purchase. What format will it be (PDF, video training, etc.)? The Art of Gifting: Choose Your Perfect Legacy Piece - pdf and a Quiz: Tranquil Dreamer, Bold Adventurer, Romantic Soul, Modern Minimalist, Nature Enthusiast Which one are you and then have examples.
0 likes • 6d
@Kirsten McIntosh I have an idea for your targeting that I think will work really well but will need to explain on a call
0 likes • 6d
Yep get that landing page done first and when you launch the ads - try come to the calls on mon and fri we can discuss
7d •
Lead Magnet
Hi everyone - here is my lead magnet - made in Seed Prod (WP). Let me know what you think - it is for art collectors and i'm going to give them, upon signing up, I can follow up with you may like this piece from my collection. They will also get a pdf/quiz - 'Our Collector’s Guide helps you choose timeless, legacy-worthy art with confidence, plus a fun quiz to match you with your perfect piece'. Hopefully I can link this to my mailchimp - might have to upgrade my free sub to make it work.
0 likes • 7d
looks good, so the pdf isnt there right?
0 likes • 6d
Hi Kirsten, this looks like the landing page opt in? There's nothing actually in there and its prompting 'inside you'll find my 5 best landscapes' then they enter their name and email. Where is the actual thing that they get after that? That's the lead magnet!
9d •
Email Marketing Workshop
Alrighty – the votes are in! Our first workshop (early Oct, date TBC) will be on Email Marketing. For those who voted on other topics, don’t worry — we’ll cover everything in good time. Now, to make this session super useful:What are your biggest email marketing hiccups right now? - Tech setup and automations - Coming up with story ideas - Writing emails people actually open and click - Growing your list - Segmenting or tagging properly - Not knowing what to send (and how often) - Staying consistent - Turning subscribers into actual customers Drop your pain points below so we can build the workshop around what you need most. Most people massively underutilise their email list so it's a great weapon to master.
0 likes • 6d
That's great you have that! Will make things way easier. We are here to help you make the above simple so don't stress.
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@matt-earle-1847
Obsessed with dogs, the office, marketing, storytelling, entrepreneurship, and tacos
Active 11h ago
Joined Apr 4, 2025
New Zealand
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